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Diving into NVIDIA GPU’s and what they mean for Premiere Pro

Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal.  It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be!

I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance.  I was methodical in setting up my system and in trying to create real-world tests that would emphasize what the GPU brought to the table.

While I did learn a lot (which I will pass on to you in due course), the experience and tests in some cases were not always as clear-cut as I had expected.

Without apology, this article is long – a necessary result in trying to present my findings.  Bookmark the link, copy the text or download this PDF if you wish to read at your leisure and refer back to.

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Backing up Adobe’s commitment to Pro’s – making it easy to switch

Over the last couple of weeks with Apple’s recent announcements, we’ve had a lot of attention focused on Adobe’s digital video and audio group (DVA) and for the vast majority of it, it’s been great.  People are seeing (for the first time in some cases) Adobe’s genuine commitment to our customers, users of all types and in particular video professionals.

But times continue to be tough and despite possibly getting your $300 back, you’re faced with a daunting decision – stay the course or look for something new that will support your creative vision and your wallet?

I’m very excited to say that Adobe is working hard: not only at making great products that work for professionals, but at making the decision to try and/or purchase Adobe Production Premium as absolutely easy as possible.

Today we announced a program that will allow users of FCP and Avid to painlessly switch over to Adobe Production Premium at a price that I’ve frankly never seen in my 6.5 years at Adobe.  To top that off, while my personal focus is North America, this offer is WORLDWIDE, so no one is being left out!

So, lets not belabor this – it’s a ‘such-a-deal’ (spoken in my best, thick NY/NJ accent) and as an Apple or Avid owner,  if you’ve considered Production Premium in the past but haven’t done it yet – now’s the time.

In the news room – Adobe Announces Switch Program

More info and eligibility requirements

Taking the plunge (Promo Code: SWITCH) – Production Premium Offer

Not sure what all the hubbub’s about but interested in kicking the tires? Try Adobe Production Premium CS5.5 for FREE for 30 days

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