Premiere Pro Tips: Maximizing Screen Real Estate

As an editor, you have your preferences on how you like things laid out to help maximize your productivity as well as just being in your happy place.  The user interface (or UI) is an essential component in how someone interacts with their software.

Premiere Pro, like many of the mature Adobe applications offers a tremendous amount of options in how to customize the interface to make it best fit your particular way of editing.  Today, I’d like to give two quick tips or options on helping to maximize your screen real estate.

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Premiere Pro Tips: Keyboard shortcuts of the week

At this point in its life, Premiere Pro has hundreds of keyboard shortcuts and adding any new ones as defaults no doubt take a lot of internal discussions.

There are several essential keyboard shortcuts that are good to know about such as up/down arrows to move between edit points (while respecting track targeting), ‘D’ to select clips beneath the play head, home/end to move to the beginning and end of the timeline, etc.

The one that I wanted to share today though is around increasing or decreasing the track height of either an audio or video track. Depending on the task at hand as well as the screen resolution, the track height can be important for conveying information to the editor.

They keyboard shortcut for increasing video track height is cmd/ctrl and ‘+’, decreasing is cmd/ctrl and ‘-‘. Cmd is Mac, Ctrl is PC.

For audio height it is much the same except Alt/Option and the aforementioned +/-.

Give it a try the next time you’re editing!

Render Taxes

Today, I’d like to talk about a popular subject… I’d like to talk to about taxes.  Or more specifically “render taxes” as it relates to non-linear editors.  It’s been said that everyone pays taxes.  In the case of video editing workflows, everyone has to render their media at some point, which takes time (tax = time) and hence the concept of a ‘render tax’.

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Diving into NVIDIA GPU’s and what they mean for Premiere Pro

Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal.  It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be!

I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance.  I was methodical in setting up my system and in trying to create real-world tests that would emphasize what the GPU brought to the table.

While I did learn a lot (which I will pass on to you in due course), the experience and tests in some cases were not always as clear-cut as I had expected.

Without apology, this article is long – a necessary result in trying to present my findings.  Bookmark the link, copy the text or download this PDF if you wish to read at your leisure and refer back to.

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Details on the Production Premium switching offer

What a crazy second half we’re off to.  Within our industry, we rarely if ever have seen the kind of furor that has been happening over the last several weeks.  The blogosphere and twittersphere have been going crazy within our creative community.  Recently, that’s been accentuated by Adobe’s unusual offer to encourage users of other editing platforms to adopt Adobe as part of their toolkit.  Learn more about switching and the Switcher promotion here

Unfortunately, with all good intentions, it sometimes generates a certain amount of confusion and at the request of a friend and coworker, I’m here to set the record straight on the details of Adobe’s current promotional offer for FCP and Avid users.

First off – the details of the offer is here.

Save 50% off Adobe® Creative Suite® 5.5 Production Premium or Adobe Premiere® Pro CS5.5 software if you own Apple Final Cut Pro or Avid Media Composer with offer code SWITCH. Offer ends September 30, 2011. See terms.

This offer is available to editors interested in switching from their current tool of choice to Premiere Pro or Production Premium.  I previously had a couple of people ask me about switching from Sony Vegas. Our initial idea was to offer an upgrade path for FCP users who were feeling stranded, but then as we moved forward, we opened it to Avid Media Composer, Grass Valley Edius or Sony Vegas owners too.

While my personal focus is clearly in the US, Adobe is a global company.  As such, this Switcher offer is available on worldwide (“SWITCH” promo code) with the exception of Japan. We will be adding Japan soon!

Sometimes things happen that cause some trouble.  Rarely – but it happens.  If you’re having trouble with purchasing or using the promo code SWITCH, contact Adobe Customer Service in your region:

A final closing note for you to consider:  This offer is definitely, definitely a temporary thing and if you’re at all on the bubble about doing it or not, I encourage you to consider it.  As I’ve said previously, I’ve never seen anything like this from Adobe and honestly, I expect the powers that be to wake up one day and say, “What were we thinking.”  So don’t say that you weren’t warned! 😉

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