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Diving into NVIDIA GPU’s and what they mean for Premiere Pro

Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal.  It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be!

I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance.  I was methodical in setting up my system and in trying to create real-world tests that would emphasize what the GPU brought to the table.

While I did learn a lot (which I will pass on to you in due course), the experience and tests in some cases were not always as clear-cut as I had expected.

Without apology, this article is long – a necessary result in trying to present my findings.  Bookmark the link, copy the text or download this PDF if you wish to read at your leisure and refer back to.

Continue reading “Diving into NVIDIA GPU’s and what they mean for Premiere Pro” »

Backing up Adobe’s commitment to Pro’s – making it easy to switch

Over the last couple of weeks with Apple’s recent announcements, we’ve had a lot of attention focused on Adobe’s digital video and audio group (DVA) and for the vast majority of it, it’s been great.  People are seeing (for the first time in some cases) Adobe’s genuine commitment to our customers, users of all types and in particular video professionals.

But times continue to be tough and despite possibly getting your $300 back, you’re faced with a daunting decision – stay the course or look for something new that will support your creative vision and your wallet?

I’m very excited to say that Adobe is working hard: not only at making great products that work for professionals, but at making the decision to try and/or purchase Adobe Production Premium as absolutely easy as possible.

Today we announced a program that will allow users of FCP and Avid to painlessly switch over to Adobe Production Premium at a price that I’ve frankly never seen in my 6.5 years at Adobe.  To top that off, while my personal focus is North America, this offer is WORLDWIDE, so no one is being left out!

So, lets not belabor this – it’s a ‘such-a-deal’ (spoken in my best, thick NY/NJ accent) and as an Apple or Avid owner,  if you’ve considered Production Premium in the past but haven’t done it yet – now’s the time.

In the news room – Adobe Announces Switch Program

More info and eligibility requirements

Taking the plunge (Promo Code: SWITCH) – Production Premium Offer

Not sure what all the hubbub’s about but interested in kicking the tires? Try Adobe Production Premium CS5.5 for FREE for 30 days

Premiere Pro on a Mac – what is the truth?

Premiere Pro CS5 has been a successful release by any measure and many people have come to know about the Mercury Playback Engine.  What’s been less clear is what the MPE really is and what it means for users of both Mac and PC.

So to begin, it makes sense to start with defining what MPE is.  It is NOT(!) just about hardware GPU acceleration.

The Mercury Playback Engine is three discrete components:

  • 64-bit native application – as opposed to 32-bit like most applications
  • 64-bit memory addressing – use more RAM
  • GPU hardware acceleration for effects – ‘go faster juice’ for your system

Continue reading “Premiere Pro on a Mac – what is the truth?” »

Great Webinar video from a prominent FCP user

Lets get the basics out of the way…

  • I’m passionate about Adobe
  • I’ve been thought of as peddling Adobe on FCP forums
  • I tend to be very effusive and positive about things I like

That being said, I have to say that I’m REALLY psyched about this recent webinar by Chris Fenwick

Chris is totally honest about the good, the bad and the ugly.  He’s very thoughtful and experienced and he’s in the process of switching to Premiere Pro CS5 right now.  That’s intriguing in itself and he’s documenting it via his website.

The bottom line is that this guy is passionate like me but he doesn’t work for Adobe! Therefore, I hope, think and believe that he has some credibility where I might not.

The webinar may have a few hiccups in the beginning with audio, but stick it out and it’s a great 50 minutes.  Chris is an excellent presenter and he speaks candidly to FCP users and outlines what he likes and why about Premiere Pro.

So, check out the link below and navigate to Day 1 which is recorded.  Day 2-4 will also be there as they happen.

Chris Fenwick Webinar

Webinars for Final Cut Editors

There have been a lot of FCP editors that have started looking seriously at Premiere Pro and Production Premium as a greater part of their workflow.  The performance of Premiere Pro, it’s 64-bit native application, GPU goodness and more have turned some heads.

If you’re one of those people who have been curious about what all the ‘hub-bub’ is about from a FCP perspective, then these webinars are for you!  Read on for the details and line up from industry experts!

Continue reading “Webinars for Final Cut Editors” »

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