Main

Render Taxes

Today, I’d like to talk about a popular subject… I’d like to talk to about taxes.  Or more specifically “render taxes” as it relates to non-linear editors.  It’s been said that everyone pays taxes.  In the case of video editing workflows, everyone has to render their media at some point, which takes time (tax = time) and hence the concept of a ‘render tax’.

Continue reading “Render Taxes” »

Premiere Pro CC for Broadcasters

For the last several years I have spent a fair amount of my time working with a large number of broadcasters, media & entertainment companies, large post production houses, networks and even a film maker or two.  While there is a ton of information out there about Premiere Pro CC for users of all types, I wanted to write about how the latest version of Premiere Pro is ideal for broadcasters and other media houses.  Whether you’re an executive, management or a creative within a media organization, this post is my own take on how the workflows and features of Premiere Pro CC make creating and publishing media easier than ever before.

Continue reading “Premiere Pro CC for Broadcasters” »

KSL switches to Premiere Pro CS6

Just a quick post here. KSL which is an interesting broadcaster out of Salt Lake CIty, UT has switched over to Premiere Pro for its news operations.  They looked at native editing, tight deadlines and integration with other systems such as Bitcentral as key components of the decision.  Take a look at the PDF link here

 

Diving into NVIDIA GPU’s and what they mean for Premiere Pro

Trying to quantify the GPU in a Premiere Pro…For the editing and pro community, it is a big deal.  It is something that I’ve wanted to do for some time, but I had no idea how complicated and time consuming this would be!

I went into this endeavor thinking that I would clearly delineate between different Quadro level cards and along the way understand what each one offered in the way of performance.  I was methodical in setting up my system and in trying to create real-world tests that would emphasize what the GPU brought to the table.

While I did learn a lot (which I will pass on to you in due course), the experience and tests in some cases were not always as clear-cut as I had expected.

Without apology, this article is long – a necessary result in trying to present my findings.  Bookmark the link, copy the text or download this PDF if you wish to read at your leisure and refer back to.

Continue reading “Diving into NVIDIA GPU’s and what they mean for Premiere Pro” »

Details on the Production Premium switching offer

What a crazy second half we’re off to.  Within our industry, we rarely if ever have seen the kind of furor that has been happening over the last several weeks.  The blogosphere and twittersphere have been going crazy within our creative community.  Recently, that’s been accentuated by Adobe’s unusual offer to encourage users of other editing platforms to adopt Adobe as part of their toolkit.  Learn more about switching and the Switcher promotion here

Unfortunately, with all good intentions, it sometimes generates a certain amount of confusion and at the request of a friend and coworker, I’m here to set the record straight on the details of Adobe’s current promotional offer for FCP and Avid users.

First off – the details of the offer is here.

Save 50% off Adobe® Creative Suite® 5.5 Production Premium or Adobe Premiere® Pro CS5.5 software if you own Apple Final Cut Pro or Avid Media Composer with offer code SWITCH. Offer ends September 30, 2011. See terms.

This offer is available to editors interested in switching from their current tool of choice to Premiere Pro or Production Premium.  I previously had a couple of people ask me about switching from Sony Vegas. Our initial idea was to offer an upgrade path for FCP users who were feeling stranded, but then as we moved forward, we opened it to Avid Media Composer, Grass Valley Edius or Sony Vegas owners too.

While my personal focus is clearly in the US, Adobe is a global company.  As such, this Switcher offer is available on adobe.com worldwide (“SWITCH” promo code) with the exception of Japan. We will be adding Japan soon!

Sometimes things happen that cause some trouble.  Rarely – but it happens.  If you’re having trouble with purchasing or using the promo code SWITCH, contact Adobe Customer Service in your region: http://www.adobe.com/support/contact

A final closing note for you to consider:  This offer is definitely, definitely a temporary thing and if you’re at all on the bubble about doing it or not, I encourage you to consider it.  As I’ve said previously, I’ve never seen anything like this from Adobe and honestly, I expect the powers that be to wake up one day and say, “What were we thinking.”  So don’t say that you weren’t warned! ;-)

Backing up Adobe’s commitment to Pro’s – making it easy to switch

Over the last couple of weeks with Apple’s recent announcements, we’ve had a lot of attention focused on Adobe’s digital video and audio group (DVA) and for the vast majority of it, it’s been great.  People are seeing (for the first time in some cases) Adobe’s genuine commitment to our customers, users of all types and in particular video professionals.

But times continue to be tough and despite possibly getting your $300 back, you’re faced with a daunting decision – stay the course or look for something new that will support your creative vision and your wallet?

I’m very excited to say that Adobe is working hard: not only at making great products that work for professionals, but at making the decision to try and/or purchase Adobe Production Premium as absolutely easy as possible.

Today we announced a program that will allow users of FCP and Avid to painlessly switch over to Adobe Production Premium at a price that I’ve frankly never seen in my 6.5 years at Adobe.  To top that off, while my personal focus is North America, this offer is WORLDWIDE, so no one is being left out!

So, lets not belabor this – it’s a ‘such-a-deal’ (spoken in my best, thick NY/NJ accent) and as an Apple or Avid owner,  if you’ve considered Production Premium in the past but haven’t done it yet – now’s the time.

In the news room – Adobe Announces Switch Program

More info and eligibility requirements

Taking the plunge (Promo Code: SWITCH) – Production Premium Offer

Not sure what all the hubbub’s about but interested in kicking the tires? Try Adobe Production Premium CS5.5 for FREE for 30 days

Premiere Pro on a Mac – what is the truth?

Premiere Pro CS5 has been a successful release by any measure and many people have come to know about the Mercury Playback Engine.  What’s been less clear is what the MPE really is and what it means for users of both Mac and PC.

So to begin, it makes sense to start with defining what MPE is.  It is NOT(!) just about hardware GPU acceleration.

The Mercury Playback Engine is three discrete components:

  • 64-bit native application – as opposed to 32-bit like most applications
  • 64-bit memory addressing – use more RAM
  • GPU hardware acceleration for effects – ‘go faster juice’ for your system

Continue reading “Premiere Pro on a Mac – what is the truth?” »

Adobe Beginner Classes Episodes #39-44 are live

I’ve started a couple of ‘sub-series’ in this group: Premiere Pro Basics and Photoshop Basics.  I’ve found that many people are still just getting started and are at a lost for where to get some foundational knowledge.  Hopefully, some of these episodes will help.

Continue reading “Adobe Beginner Classes Episodes #39-44 are live” »

Great Webinar video from a prominent FCP user

Lets get the basics out of the way…

  • I’m passionate about Adobe
  • I’ve been thought of as peddling Adobe on FCP forums
  • I tend to be very effusive and positive about things I like

That being said, I have to say that I’m REALLY psyched about this recent webinar by Chris Fenwick

Chris is totally honest about the good, the bad and the ugly.  He’s very thoughtful and experienced and he’s in the process of switching to Premiere Pro CS5 right now.  That’s intriguing in itself and he’s documenting it via his website.

The bottom line is that this guy is passionate like me but he doesn’t work for Adobe! Therefore, I hope, think and believe that he has some credibility where I might not.

The webinar may have a few hiccups in the beginning with audio, but stick it out and it’s a great 50 minutes.  Chris is an excellent presenter and he speaks candidly to FCP users and outlines what he likes and why about Premiere Pro.

So, check out the link below and navigate to Day 1 which is recorded.  Day 2-4 will also be there as they happen.

Chris Fenwick Webinar

Webinars for Final Cut Editors

There have been a lot of FCP editors that have started looking seriously at Premiere Pro and Production Premium as a greater part of their workflow.  The performance of Premiere Pro, it’s 64-bit native application, GPU goodness and more have turned some heads.

If you’re one of those people who have been curious about what all the ‘hub-bub’ is about from a FCP perspective, then these webinars are for you!  Read on for the details and line up from industry experts!

Continue reading “Webinars for Final Cut Editors” »

Copyright © 2014 Adobe Systems Incorporated. All rights reserved.
Terms of Use | Privacy Policy and Cookies (Updated)