Visual treatments/enhancements: A Journey 2011

Users today want more visual content. They like viewing flash animations, video tutorials, and audio clips along with the informative text that communicators write. A picture is not worth a thousand words anymore, it is worth a million hits!

We added some visual treatment to our Help topics and the results were a delight! Not only did the user experience improve, adding images and videos increased user participation and brought down negative ratings in some cases.

Here are some visual strategies that are likely to strike gold:

  • Artwork that saves localization costs: Photoshop Elements has a lot of these examples, whether it is creating an Out of bounds effect or removing red eyefrom images. These articles have been instrumental in saving localization costs. We took care to include the image area with accuracy and not include toolbars, panels, or any localization candidates.

    Image on Out of bounds effect

    Image on Out of bounds effect

  • Visual overviews for easier navigation: In image editing/publishing tools like Photoshop Elements or Illustrator, users often struggle with the tool panels. The tooltip is usually not enough for new users to get started. We carefully studied the user feedback and figured out that our users were looking for a Preview! The Selection tools page in PSE and the Drawing tools gallery page in AI have wowed users worldwide. Many users have them as their favorite bookmarks. An illustration of the tool, a short description, and a linked topic that has more information about the tool. That’s easily one of the best examples of navigation-friendly online documentation.

    Image on Drawing tools

    Image on Drawing tools

  • Playing at a theater near you: To tell a story through a video is entertaining yet informative. InDesign has been premiering some really good videos to amaze graphics aficionados. Adding page numbers and exporting content to EPUB are some effectively executed examples.
  • Traditional with a twist: Whether it is quizzing users or helping users create question slides, Adobe Captivate has used tabular definitions and simple callout diagrams to educate and engage users.

    Image on Quiz illustration

    Image on Quiz illustration

As illustrated in the examples above, visual illustrations with text are the flavor of the times gone by and the times to come.

And we can’t help asking our users  “Would you like some fries with your text?” 🙂

6 Responses to Visual treatments/enhancements: A Journey 2011

  1. I think a lot of designers and photographers will be happy with the enhancements to Photoshop Elements. This software is sufficient for the needs of most, believe it or not. Most users don’t use the majority of what Photoshop is capable of, and the main tools are available in elements.

    • gimehta says:

      Hi Roberto! Welcome to my blog.
      Definitely, PSE is a wonderful photo app. I will be blogging on the new features we have come up with in PSE 10 and the majorly searched one – Stay tuned!

  2. Couldn’t agree more with the statement “A picture is literally worth a million hits”.

    If your compelling content has attractive visual embelishments, you will have unprecedented conversions.

    High conversion ratio will irrigate your page with copious referral juices, which helps you earn the reputation of an authority.

  3. Roli says:

    Excellent synopsis! Thanks for sharing.

  4. Elly says:

    Amazing, this is good quality. Thanks!