Regional Innovation Drives Global Features in Adobe Products

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Product development has evolved dramatically in the last couple of decades. Engineers these days are a lot more internationalization-savvy when it comes to developing and testing global products. The advancement in tools and technologies is also making the process of handling input methods, date/time formats, global characters, and other such aspects, integral to a world-ready product development process. Adobe too has a state-of-the art globalization framework and a dedicated globalization team to help product teams meet diverse regional and cultural needs with ease.

Recently, the Adobe Japan engineering team – in their quest to add more value to regional customers – proposed extending Adobe Stock’s capability into Microsoft® PowerPoint®. The idea was simple; integrate Adobe® Stock®, which offers millions of images, graphics, templates, and other assets, with MS PowerPoint, which is one of the most popular products used for creating great presentations. For the Japan market, this integration meant a perfect tool for increasing the visibility of Adobe Stock, a relatively new product in the Japan market. However, we realized that the idea was compelling, not just for the Japan market, but for markets across the globe.

The Adobe Japan team collaborated with cross-functional teams within the organization, including the Stock product team, to vet the idea. A proof-of-concept was built, as this capability was new for Stock too, and presented for validation to key stakeholders in engineering and other business functions.

After the go-ahead, a cross-campus team was set up to implement the idea. Along with the Stock team, the India-based Globalization Technologies team contributed to make the integration happen.

A key learning from this project was that features requested by the regional markets need not be region-specific. Conceptualizing a feature that is universally relevant has a greater chance of being prioritized in the product development process.

The Stock-PowerPoint integration is a true example of geo-driven global feature development. Although a feature conceptualized for the Japan market, it became relevant to users world-wide.

For more information about the plugin, please visit the Stock-Powerpoint HelpX site.

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