Adobe Globalization Goes to MAX

We like to think of it as the Creativity Conference of the year. Welcome to MAX – where over 3 days and 300 sessions , 12,000 attendees from over 68 countries get creative. This year a few members of our Globalization team attended to get the international scoop.

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What is Adobe MAX?

MAX is Adobe’s digital media user conference. We attract creative leaders, designers, film and video pros, tech and business strategists, photographers, and more who are looking for training and inspiration in their work. Everyone at MAX is focused on building great creative experiences.

The International Perspective

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Paola Gutierrez, Volunteer, Information Booth

Being at my 3rd Max as a volunteer and having the opportunity to interact with attendees from all over the world reminds me of how important our localization job is and the big impact we have on our costumers. I had the pleasure to talk to two creatives from Colombia, who shared that they love that Adobe thinks globally. “It is easier for us to have the tools in Spanish, that facilitate our navigation on the tools. We can actually digest the material better when something new comes up.”

Gen Watanabe, Attendee

I attended as a customer this time and did not keep my mind from the international perspective, but I ended up thinking about how globalization is important in every area of Adobe products, services, and support.

It was the biggest MAX (12000+ attendees from 68 countries) and the biggest gathering of creatives in the history, in Las Vegas, Nevada. In order for every story to reach every surface in any language and any country, customer expectation of globalized products and services has never been higher than today. Adobe Globalization team is the key to such success and we can do it.

A few more photos from the event

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