All posts by dugo

LEVERAGING INTERNAL LANGUAGE SKILLS: ADOBE’S “WOLF” PROGRAM

As a global company, Adobe has a wide variety of people from all over the world that speak a multitude of languages. When it comes to quick translations – maybe you have a short email you’d like to send in another language? or you’re in between a few versions of a phrase for a product or document? – who can you ask for help?

That’s where leveraging the global talent of our employees comes in.  We had the opportunity to sit down and interview one of the original founders of the program, Mayank Dutt, based out of Adobe’s Noida, India office. We wanted to learn a little more about the forum that helps us leverage over 22 languages.

What inspired “WOLF” (World Feedback Central Forum)?

It was a set of a couple of instances.

One day a customer reported a translation issue for Japanese for the product I was working on. As a usual practice, I went back to our translation partner to check on the quality.  I was told it was just a ‘Preferential Change’ and not a ‘Wrong translation’ per say.  We were on a tight schedule and wanted to close the issue as soon as possible. But, I wanted ground level feedback. Feedback from someone who spoke that language (preferably native). That’s when I thought of a colleague in the Adobe Japan office who would be able to help me. I sent her both versions of the translation and asked her which one would be more appropriate and meet Adobe & Japanese standards. To my surprise, I received a response within 5 mins of time.

The second time, I needed an urgent translation into German for an English string. Instead of sending it to a linguistic partner, I sent it to a colleague of mine based in the US who was fluent in German. I received a response in less than an a minute.

That was the moment when it clicked with me! Adobe is a multinational company with employees from all around the world.  Would they be interested in helping us? Why couldn’t there be a platform where such volunteers could be available for anyone to reach out to for help? It all started from there.

You’ve mentioned a few different instances for the forum, but what was its original purpose? 

We launched WOLF – World Feedback Central as a forum where we could discuss foreign language issues. We aimed to improve the International quality of Adobe products.  For instance, if we were testing a French installer and we needed quick feedback on a French term, we would post a screenshot on the French Forum and the French community within Adobe (our WOLF French volunteers) would provide us feedback. We wanted to keep the discussions focused and active, centered around foreign language issues: term appropriateness, truncations, typos, other translation options, and inconsistencies.

We started with 5 languages and very soon onboarded over 20 languages.

Can you share a “win” with us? Or maybe some interesting stories from when you were running WOLF? 

**Editor’s note: Mayank has since passed on the torch of WOLF to other colleagues. 

Frankly, when we started WOLF, we weren’t sure of where it would go. Would it be successful or would it fail? It was quite surprising how it evolved at such a fast pace. There were two interesting things that happened:

Volunteers getting more volunteers – The word of mouth publicity. The volunteers we on-boarded spread the news about the forum to their friends/colleagues who then volunteered. It’s a confidence boost when you hear a couple of folks talking about WOLF in hallway!

Volunteer community interactions – It was amazing to see that the language volunteers were appreciating each other. They were sharing their views and creating discussions.

Example 1
Example 2

It was also amazing to see people from different work roles participating – a true community was built. We had people who were Corporate Trainers, Marketing Managers, Engineering people.. people from Germany, US, Japan, India, Romania, etc.

So to me, WOLF is a great example of Crowd Sourcing with a twist. So I call it, ‘Crowd Sourcing; Sourcing your own Crowd’.

I leave you with a fun fact – the average ‘first’ response time over a query/task was ’15 minutes’ at any time of the day.

Adobe Globalization Goes to MAX

We like to think of it as the Creativity Conference of the year. Welcome to MAX – where over 3 days and 300 sessions , 12,000 attendees from over 68 countries get creative. This year a few members of our Globalization team attended to get the international scoop.

Adobe_MAX_2017

What is Adobe MAX?

MAX is Adobe’s digital media user conference. We attract creative leaders, designers, film and video pros, tech and business strategists, photographers, and more who are looking for training and inspiration in their work. Everyone at MAX is focused on building great creative experiences.

The International Perspective

Adobe_MAX_2017

Paola Gutierrez, Volunteer, Information Booth

Being at my 3rd Max as a volunteer and having the opportunity to interact with attendees from all over the world reminds me of how important our localization job is and the big impact we have on our costumers. I had the pleasure to talk to two creatives from Colombia, who shared that they love that Adobe thinks globally. “It is easier for us to have the tools in Spanish, that facilitate our navigation on the tools. We can actually digest the material better when something new comes up.”

Gen Watanabe, Attendee

I attended as a customer this time and did not keep my mind from the international perspective, but I ended up thinking about how globalization is important in every area of Adobe products, services, and support.

It was the biggest MAX (12000+ attendees from 68 countries) and the biggest gathering of creatives in the history, in Las Vegas, Nevada. In order for every story to reach every surface in any language and any country, customer expectation of globalized products and services has never been higher than today. Adobe Globalization team is the key to such success and we can do it.

A few more photos from the event

Adobe_MAX_2017

Introducing Source Han Serif, a new open source Pan-CJK typeface

When we released Source Han Sans in 2014, the news made a huge impact among the millions of people who rely on Pan-CJK typefaces for their day-to-day work. Today we’re delighted to announce the release of its serif counterpart, Source Han Serif.

Both of these typefaces support Chinese Traditional, Chinese Standard, Japanese, and Korean languages, and also provide Latin, Greek, and Cyrillic character support. In short, these are among the most extensive typefaces we offer at Adobe, with tens of thousands of glyphs, and an effort like this would not have been realized without the support we got from our partners: Google, Iwata, Sandoll Communications, and Changzhou Sinotype.

You’ll find the Source Han Serif fonts on Typekit for web and sync use, and the open-source font files are also available on GitHub.

See our Source Han Serif landing page for full details about the typeface and to learn more about the collaboration behind it. More language options below!

Source Han Serif 源ノ明朝 発表 (Japanese)

Source Han Serif 본명조 발표 (Korean)

Source Han Serif 思源宋體 公告 (Chinese Traditional)

Source Han Serif 思源宋体 公告 (Chinese Simplified)

Original article was featured on the Typekit blog and written by Sally Kerrigan.

Reflecting on the Globalization Mini-Summit

| Organizing the Summit |

The G11n Innovation and Technology Summit 2017 was held at the Adobe HQ in San Jose on February 9th. The planning committee started with the vision to host an event whereby Adobe business leadership would discuss the steps Adobe is taking to increase revenue in international markets. To get a pulse of the industry, globalization thoughts leaders from Google, Microsoft, Intuit and SalesForce were invited to share their thoughts and global vision for their respective organizations.

The registration was open to all Adobe employees and our sessions quickly became filled. The audience included engineers, product managers, program managers and customer engagement teams from across Adobe offices worldwide.

The summit was dedicated to our dear colleague Warren Peet, who in his engineering manager role was a pillar of our Globalization team and one of the longest tenured employees in the company. He will be deeply missed.

The summit was dedicated to our dear colleague Warren Peet, who in his engineering manager role was a pillar of our Globalization team and one of the longest tenured employees in the company. He will be deeply missed.

| Attending the Summit |

The day started with an interesting keynote from Ajay Pande, VP, Engineering, Cloud Technology, Adobe. He talked about the ability to start at the developers’ code base, localize it with the vendor, and ship for all markets along with the English release. The way we at Adobe are striving to get the customer experience right is by running various experiments and have the global products change incrementally at a faster pace than ever before. He focused on using deep learning and related technologies to use data to get to a level of accuracy and correctness much more than ever in the past.

Ajay then handed it over to Macduff Hughes, Engineering Director, Google Translate, Google.  He discussed the transition of Google translate from Phrase-based Translation to Neural Machine Translations.

There were two plenary discussions focusing on internal and external trends. The internal panel titled “Leaders’ Speak” comprised of :

They talked about what can be done to enhance the global customer experience and what it means to expand international outreach and business.

Meanwhile, the external panel was titled “TED-G” – the panel discussed the top challenges faced by their companies and innovative business models built to meet those challenges in the international markets. Panelists also touched upon topics like, Compliance, Regulations, Market specific features, scalability, Analytics and various best practices. The external panel comprised of :

These were followed by interesting demos and discussions hosted by Globalization engineers. The topics included:

• Basic NLP services                                                                                                     POS tagging, Dependency tree, Tokenization, Stemming, Decompounding, Lemmatization, etc.

• Advanced NLP services                                                                                  Keyword extraction, Categorization, Named entity extraction, Wikification (entity linking with Wikipedia)

• Multilingual text analysis                                                                            Language detection, Language analyzers for processing multi-lingual text in various languages

• Machine Learning/Deep Learning based solutions                            Sentiment analysis, Spam detection, Semantic similarity, Auto-tagging text using multi-label classification techniques

• Augmented Reality

| Reflecting on the Summit |

After the summit, we received some interesting quotes and feedback from our attendees and speakers:

“The panel discussion showed the passion we all have for our global customers.  It was also a reminder that each of us must question the value of the work we’re doing for our customers.  If we’re translating content that isn’t used, we have to question how our resources could have been better spent to help customers succeed.” – Chris Hall

“It was great to attend the Globalization mini-summit this year. The planning and content of bringing not only people in from across Adobe to speak to various issues, but having external speakers come to talk about their companies and experiences was a brilliant idea.  It made for very interesting sessions.” – Priscilla Knoble

“The summit was a good chance for me to share how Japan teams work with other teams to support local business from G11n perspective, also had a good interaction with other leaders and attendees to discuss how we should work together to achieve Adobe’s strategic goal in coming years. At the same time I learned a lot about how other companies are working on G11n, what are their challenges, how they deal with the issues, etc. “ – Xiang Zhao

For questions regarding this article, please contact author Akulaa Agarwal at akulaa@adobe.com