Category Archives: Events

Reflecting on the Globalization Mini-Summit

| Organizing the Summit |

The G11n Innovation and Technology Summit 2017 was held at the Adobe HQ in San Jose on February 9th. The planning committee started with the vision to host an event whereby Adobe business leadership would discuss the steps Adobe is taking to increase revenue in international markets. To get a pulse of the industry, globalization thoughts leaders from Google, Microsoft, Intuit and SalesForce were invited to share their thoughts and global vision for their respective organizations.

The registration was open to all Adobe employees and our sessions quickly became filled. The audience included engineers, product managers, program managers and customer engagement teams from across Adobe offices worldwide.

The summit was dedicated to our dear colleague Warren Peet, who in his engineering manager role was a pillar of our Globalization team and one of the longest tenured employees in the company. He will be deeply missed.

The summit was dedicated to our dear colleague Warren Peet, who in his engineering manager role was a pillar of our Globalization team and one of the longest tenured employees in the company. He will be deeply missed.

| Attending the Summit |

The day started with an interesting keynote from Ajay Pande, VP, Engineering, Cloud Technology, Adobe. He talked about the ability to start at the developers’ code base, localize it with the vendor, and ship for all markets along with the English release. The way we at Adobe are striving to get the customer experience right is by running various experiments and have the global products change incrementally at a faster pace than ever before. He focused on using deep learning and related technologies to use data to get to a level of accuracy and correctness much more than ever in the past.

Ajay then handed it over to Macduff Hughes, Engineering Director, Google Translate, Google.  He discussed the transition of Google translate from Phrase-based Translation to Neural Machine Translations.

There were two plenary discussions focusing on internal and external trends. The internal panel titled “Leaders’ Speak” comprised of :

They talked about what can be done to enhance the global customer experience and what it means to expand international outreach and business.

Meanwhile, the external panel was titled “TED-G” – the panel discussed the top challenges faced by their companies and innovative business models built to meet those challenges in the international markets. Panelists also touched upon topics like, Compliance, Regulations, Market specific features, scalability, Analytics and various best practices. The external panel comprised of :

These were followed by interesting demos and discussions hosted by Globalization engineers. The topics included:

• Basic NLP services                                                                                                     POS tagging, Dependency tree, Tokenization, Stemming, Decompounding, Lemmatization, etc.

• Advanced NLP services                                                                                  Keyword extraction, Categorization, Named entity extraction, Wikification (entity linking with Wikipedia)

• Multilingual text analysis                                                                            Language detection, Language analyzers for processing multi-lingual text in various languages

• Machine Learning/Deep Learning based solutions                            Sentiment analysis, Spam detection, Semantic similarity, Auto-tagging text using multi-label classification techniques

• Augmented Reality

| Reflecting on the Summit |

After the summit, we received some interesting quotes and feedback from our attendees and speakers:

“The panel discussion showed the passion we all have for our global customers.  It was also a reminder that each of us must question the value of the work we’re doing for our customers.  If we’re translating content that isn’t used, we have to question how our resources could have been better spent to help customers succeed.” – Chris Hall

“It was great to attend the Globalization mini-summit this year. The planning and content of bringing not only people in from across Adobe to speak to various issues, but having external speakers come to talk about their companies and experiences was a brilliant idea.  It made for very interesting sessions.” – Priscilla Knoble

“The summit was a good chance for me to share how Japan teams work with other teams to support local business from G11n perspective, also had a good interaction with other leaders and attendees to discuss how we should work together to achieve Adobe’s strategic goal in coming years. At the same time I learned a lot about how other companies are working on G11n, what are their challenges, how they deal with the issues, etc. “ – Xiang Zhao

For questions regarding this article, please contact author Akulaa Agarwal at akulaa@adobe.com

International Women’s Day

In more than 100 countries, March 8 is celebrated as International Women’s Day.

Its origins can be traced back to various socio-political movements in the U.S., Russia, France, and other parts of Europe, in the early twentieth century. However, it was not until the United Nations General Assembly recognized 1975 as International Women’s Year that March 8 was designated as official International Women’s Day.

The History Channel notes that this day is celebrated in unique ways across the globe. In Argentina, men gift the women in their lives with flowers. China holds beauty events and fashion shows. In 2016, a group of Chinese men wanted to “experience the hardship” of being a woman, so they climbed a mountain in dresses and heels.

Whatever the true origin, there is a renewed focus on IWD’s roots. This year, women and men across the United States will participate in “A Day Without A Woman” in order to draw attention to the issues women still face, such as lower wages, sexual harassment, discrimination, and job insecurity. This day also highlights the important role that women play in the global economy.

Let us know how this day is celebrated in your part of the world or what meaning it holds for you!

Sources:

  • http://www.history.com/news/the-surprising-history-of-international-womens-day
  • http://fortune.com/2017/03/07/international-womens-day-history/
  • Official IWD logo https://www.internationalwomensday.com/Logo

Event Recap: AEM Multilingual SIG | APAC Kick Off Event | Singapore | October 8

Together we’ve successfully created a support network where we can share best practices and challenges using AEM and push each other further in our practice. As a keeper of this space of AEM community, I was very impressed by the commitment and enthusiasm that all of you have shown at the event. There were 43 of us from Singapore, Hong Kong, Malaysia, Australia, India and the United States in the room and 5 members joined us on Adobe Connect from the US.

List of Companies

  • Altera
  • Amway
  • Annotate Consulting
  • Asia Miles
  • BizTECH
  • Cathay Pacific Airways
  • CapitalLand
  • Chelsea FC
  • CIMB Group
  • DDB Tribal Worldwide Singapore
  • Gcell
  • Infocomm Development Authority Singapore
  • Informatica
  • Lionbridge
  • Marina Bay Sands
  • Mirum
  • NOL
  • OCBC Bank
  • Pan Pacific Hotels Group
  • SAP
  • Singapore Airlines
  • Singapore Tourism Board
  • SurveyMonkey
  • Translations.com
  • Tribal Worldwide Singapore
  • Valtech Singapore

Session Recordings

Presentation Decks

On behalf of the group, I would like to thank you to all of our speakers, David, Angie, Alan and Eli for their leadership to be in service to the AEM community – so much thought, effort and time went in to the presentation that we have received and we are very grateful for that. Special thanks to David for flying in from California just to champion the first event in APAC, and Eli for generously putting together a special SEO session with such a short notice. Lastly many thanks to Therese Harris at Clay Tablet for funding some of the activities. All of you have embodied the true community spirit!

Until we see each other next time, let’s continue the conversations at our Linkedin group.

Seung­min Lee

Sr. Pro­gram Manager, Adobe

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David Shao @ Altera (Photo by Jeff Rueppel)
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Group Discussion

 

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Clarissa & Synmark behind the scene (Photo by Jeff Rueppel)

 

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Seungmin Opening The Ceremony (Photo by Jeff Rueppel)

 

 

Multilingual Content Intelligence SIG meeting summary

The 3rd Multilingual content special interest group meetup is around AEM multilingual DAM. About half of the community implemented AEM DAM. But DAM is a popular topic in that people are already asking about best practices around organizing, localizing and searching global assets. So this SIG is gearing towards addressing the need for those who want to know why DAM is needed and how other people are using it, as well as for those who implemented DAM but not sure if the way they use it is the best way. It also turned out to be very useful for our technology partners who are looking for customer use cases to develop DAM connectors. AEM customers from Intel, Xlinx, SAP, SuccessFactors, Sas Institute, Paypal attended, along with partners from Cloudwords, TDC, ClayTablet, etc.

The meeting started with an overview of AEM DAM given by Sr product marketing manager Elliot Sedegah. It was a very informative and interactive session with lots of demos. He demoed some of the AEM5.6.1 and 6.0 features such as collaboration workflow between creative professionals and marketing manager collaborating on asset revision, upload, etc. He also showed the new Scene7 DAM integration feature on dynamic text rendering on an image. Very cool stuff. Nick from Adobe.com later showed a POC on asset localization using this feature OOTB. Elliot also showed Asset Share which is kind of like a portal for asset search and download. This segways into a topic that many SIG attendees are interested in – what’s the best practice of organizing DAM assets. Many of them use folders. Elliot mentioned both using folders and using metadata.  The advantage of using metadata is that it is part of the asset regardless of where it is. It’s also great for search. Most of these demos are on the touch-optimized UI, which is very cool looking.

Then Web Marketing Sr. Manager Gary Gamitian from SuccessFactors presented their DAM use case on SuccessFactors.com. They launched CQ5.5 last December and so far has several language/locale sites. Gary showed us their Resource Center site. It uses both tagging and metadata driven search for their digital assets. They have very strict rules on metadata reinforcement. One thing he mentioned what would be a useful feature is the language copy functionality for DAM assets. That would automate target asset population.

The afternoon session is around asset localization. Sr. Web Production Manager Nick presented how Adobe.com will leverage the new Scene7 feature for asset localization. Basically the integration allows one to select an asset directly from the Scene7 repository through AEM. The text layer on the image is parameterized so you can change the text directly on the website component on the fly, or package it up as translatable content to send to a Translation management system. Sara Lockhart-Sirman, Web Operations Manager at Intel also show cased how they are using the AEM customized component to localize text on an image on CQ 5.4.

Finally, Sr. Product manager Cedric Huesler and Sr. Translation Technology Group Manager Chris Duran gave an update on the MSM issues this community reported. I saw some happy faces in the room on this one.

Great sessions overall, and the refreshment is awesome too!

Mengmeng Niu

Multilingual Content Program Manager

Join Us: 3rd Adobe Experience Manager Multilingual Content Special Interest Group Meeting

The Multilingual Content Intelligence team at Adobe is excited to host our third Adobe Experience Manager Multilingual Content Special Interest Group (SIG) meeting on Thursday, Nov. 7, at our headquarters in San Jose. Our program this time is on Digital Asset Management (DAM), and we plan to focus on how DAM can be used for multilingual purposes. During the meeting, we’ll also have a Multi Site Manager (MSM) review session to share feature enhancement plans for future releases.

This is a great opportunity to understand basic concepts of DAM and related best practices in a multilingual context. Attendees will also rub elbows with our Adobe experts, share their experiences and challenges, and network with peers from various industry leading companies that are putting Adobe Experience Manager to use.

The details:

Date: Thursday, Nov. 7, 2013

Time: 8:30 AM – 4:30 PM PST
Address:  Adobe San Jose headquarters
345 Park Avenue
San Jose, CA, 95110

The event is free, but you must register in advance to attend. For registration, please visit: https://adobesig.eventbrite.com

For more information or any questions, you’re welcome to ping me at: seunlee at adobe.com

We hope to see you next week!

Seungmin Lee

Sr. Program Manager

At Adobe MAX 2013

I had the opportunity to attend Adobe MAX last week in Los Angeles, California.  It’s called the Creativity Conference, and in my opinion, the organizers delivered.

A few of us from the Adobe Globalization team established a presence at the Community Pavilion as we actively sought to engage with our customers and users from around the world. We were successful in that and I will post more information about that in the coming days.

In the meantime, please watch the following intro from Adobe TV, and keep a watch for me at 43 seconds in (I’m on the left, listening intently).