The Multilingual Content Intelligence team at Adobe is excited to host our third Adobe Experience Manager Multilingual Content Special Interest Group (SIG) meeting on Thursday, Nov. 7, at our headquarters in San Jose. Our program this time is on Digital Asset Management (DAM), and we plan to focus on how DAM can be used for multilingual purposes. During the meeting, we’ll also have a Multi Site Manager (MSM) review session to share feature enhancement plans for future releases.
This is a great opportunity to understand basic concepts of DAM and related best practices in a multilingual context. Attendees will also rub elbows with our Adobe experts, share their experiences and challenges, and network with peers from various industry leading companies that are putting Adobe Experience Manager to use.
Date: Thursday, Nov. 7, 2013
Time: 8:30 AM – 4:30 PM PST Address: Adobe San Jose headquarters
345 Park Avenue
San Jose, CA, 95110
Adobe Captivate is an electronic learning tool which can be used to author software demonstrations, software simulations, and randomized quizzes in swf and HTML format which can be converted and uploaded to video hosting websites. This content can be shared over Facebook and Twitter to make eLearning a very simple and interesting task. Adobe Captivate is shipped in 7 locales – English, French, German, Japanese, Spanish, Korean and Portuguese but courses and demonstrations can be created in other languages as well and we can share these localized courses very easily. Getting an online content in native language sets learners free of their dependency on English locale.
Creating localized eLearning courses
Below steps guide that how simple it is to share your high quality creations and demonstrations on YouTube and further over twitter/Facebook via Adobe Captivate 7 without even having much prior knowledge of the product. It will also highlight some of the trivial yet important issues which might prevent users to share content in English as well as non-English locales. This solution can be helpful to many native content creators.
1. Launch Captivate and select Video demo or Software Simulation from Start up page. Software simulation records events such as mouse click, keyboard entry, and system events and create slides accordingly. Video demo lets you create a single video which can be directly published to mp4 file.
2. Select the application or screen area which you want to demonstrate and select default presets for idevices(iphone, ipad), YouTube or customize it as per requirement. Select panning mode to focus screen areas manually/automatically with mouse movement.
3. Select “settings” button and go to Global Preferences. And select the language in which you want to generate the captions. Captions are generated automatically in case of software simulations which help in guiding throughout the training. Captivate allows you to create captions in multiple locales present in the list. They can be edited manually if required.
Captions can be generated in any of the languages selected by the user.
4. Add audio narration to your demo by selecting proper audio input device. System audio can be added as well to the projects along with narration.
5. After all settings click record button. Add narration and keep demonstrating your project. After completion hit END or click system tray icon in task bar.
6. The video will play before you and there is option to edit it but if it is properly recorded just click “YouTube”. Click the Folder icon to publish it locally as mp4 file. (This can be shared as standalone file as well) . You can adjust the aspect ratio, quality, FPS in this workflow. Even after getting a copy store at your machine captivate asks about YouTube publish as well.
Edit Mode: If the video needs some correction click “Edit” and modify the video. Cutting of extra video, zooming on important areas, split of video into two parts, inserting objects, inserting another PIP (picture in picture) video is possible in edit mode.
Sharing courses on YouTube, Facebook & Twitter
1. Publish to YouTube:
If you already have a YouTube account, enter your credentials and accept the license agreement and Log in to YouTube.
For new users with no YouTube account, click over new user and you’ll be redirected to sign up page for Google. Create your account and after successful creation come right back to Adobe Video Publisher and enter your details. Many a times users face an issue that even if after successful creation of account they are not able to login and face an error that specified user name/password incorrect although on YouTube they can log in with same credentials.
The issue is that every new account on YouTube needs verification. Without account being verified you cannot upload your video. To verify the account you can create your YouTube channel or verify via your phone.(This applies to Adobe Presenter Video creator as well)
Once you have logged in add description to your video and mark it under proper category public/private and UPLOAD! You can further view you video on YouTube or copy link to share with peers.
2. Publish to Facebook and Twitter
To share the course on Facebook/twitter check respective buttons and POST.
Sometimes user might face a blank dialog or a dialog saying internal error occurred when they post video on Twitter and issue is not easily isolated. Even restart/republish does not lead to any success.
The reason behind this is oAuth issue. We have to ensure that system’s time stamp is in Sync with Twitter’s. Twitter returns the current time in the “Date” HTTP header with every request. If your request fails due to a time stamp mismatch, use this time to determine the delta between the system clock and its server clock and adjust your oAuth_time stamps for subsequent requests accordingly. So all you need to check is that system time is set same as per proper time zone and you have not modified it. For eg. If your time zone is (US and Canada) Eastern Time then your system time should be same as current time of that region only else twitter won’t return your request. And you’ll get internal error. This issue can occur with people following different locales who may set their zone to some other region and system time to their own region. Can refer https://dev.twitter.com/discussions/204for more details.
(Also applicable to Adobe presenter video creator.)
By following the above simple steps, students can now use their own Facebook/Twitter accounts to learn more by enrolling in these courses. It will be a great experience to learn via social networking portals . So start recording and sharing your projects in ADOBE CAPTIVATE and share them worldwide to connect with more and more people and encourage eLearning – the most fast and efficient learning practice.
Any kind of digital creative content – whether it is a simple newspaper advert, or a large hoarding, or laying out a complicated magazine or a newspaper – comprises of handling text. Creating such a content for regional audience with software not supporting Indian scripts is like driving a left-hand-drive car in India – not comfortable at all.
How does a customer-oriented company like Adobe approach these users in the Indian subcontinent? Internal research shows that users in India are comfortable using English interface for software – what’s really needed is the ability to compose and handle text in Indic scripts, more so in text publication workflows.
While the publishing workflow is largely based on Adobe InDesign and we started supporting 10 of the most popular languages in Adobe InDesign CS6, there was a need to bridge the gap with other publication workflows utilizing Adobe Illustrator and Adobe Photoshop. Adobe did so with the latest release of Creative Cloud products by introducing Indic script support in Photoshop CC and Illustrator CC. Users can now compose their text in 10 regional languages, generate world class print output, and still be within their beloved Adobe environment.
The Creative Workflow
Common workflows in creation of digital content involve extensive flow of content cross InDesign, Photoshop, and Illustrator. Photographs are clicked with the digital cameras and are beautified in Photoshop. These are brought into Illustrator and converted to vector images and are further used as a part of an art work. Small sections of these images (even raster forms) could as well be converted to form a brush stroke in Illustrator CC. A complex artwork including raster images and vector art is finally rendered to print through an InDesign document, which blends this graphic with text stories to give a phenomenal impact to readers.
Such meshed workflows often use text at various places, and the users ought to be able to work with that text whenever needed in the workflow. They don’t want to wait until the artwork is placed into InDesign for them to be able to insert text in regional languages.
Covering the entire flow
As a creative professional, one always wonders if they could do some raster handling in Illustrator, or some type handling in Photoshop, or some vector handling in InDesign. All of these are possible with Adobe software today, and that makes using these three in our publication workflows so very seamless. Not only that, we also want to create that beautiful type effect in Illustrator using Indic characters in our regional language. We want to give titles to our Photoshop banners in our own language. And much more…
With the latest CC release, joining the excitement of the amazing features, Photoshop and Illustrator also provide support for Indic scripts as in InDesign.
What’s more? The overall experience with Indic scripts has been made far richer with a number of bug fixes.
In addition to extending Indic script support to Photoshop and Illustrator, we appreciate the need for Adobe fonts in languages other than Hindi. Well-designed Unicode fonts that support Indian scripts can enhance productivity and cross-compatibility of content created by creative users, including the content creators, the designers, and the editors. We thus took this initiative of providing this beautiful set of fonts, starting with Adobe Devanagri.
Adobe Devanagri was introduced in CS6 timeframe, and has now been extended to include the Marathi script as well.
A completely new font, Adobe Gurmukhi has also been introduced. This will come pre-installed for users to start creating content in Punjabi. Also, fonts for more Indian languages are on their way!
To read about the Indic support in InDesign CS6, please read this article.
Over the past decade, many software development teams have switched their development methodology from a waterfall model to something much more agile such as Scrum. Through this transition, their expectations towards other teams such as Localization have changed and these teams have had to improve their agility too.
At Adobe, we have a centralized Localization group that currently supports 135 product and functional teams. Most of these teams have adopted some form of agile development methodologies and have reduced their development cycle from 18-24 months to yearly, quarterly, monthly and, these days, bi-weekly releases. A couple of Adobe product teams and other companies are even releasing updated versions of their product multiple times per day, making it imperative for Localization to keep improving its agility.
Drawn from our experience, this article presents Five Golden Rules that need to be satisfied in order to achieve optimal agile localization.
Rule 1 – “We are one Team!”
Within many companies, Adobe included, Localization is a centralized function serving all product and functional (e.g. Marketing, Sales, Legal, etc.) teams. This structure makes sense because localization is a specialized field, therefore resources (people, tools) and processes can be leveraged across the company. Nonetheless, localization should still be everyone’s concern. The Localization team can come up with many solutions, but the best ones originate when there is a true partnership between the product/functional and localization teams.
The most agile teams treat Localization staff as if it were part of their own team.
A core aspect of Scrum is to include all skill sets, including localization, required to deliver a product to users. Therefore, Localization team members must be included in all development aspects – from backlog review to retrospective – so they could plan and address international issues early on. Strong partnerships also need to be established with localization vendors when companies, such as Adobe, engage with partners and vendors for their translation and testing activities.
Customer engagement is a key aspect of agile methodologies as it validates the quality and usefulness of the work performed thus far. We recommend engaging with international customers too, because their issues increase awareness around internationalization.
In summary, all stakeholders (development teams, functional teams including localization, vendors and customers) need to collaborate closely in order to achieve great agility.
Rule 2 – “Internationalization is King”
In our Globalization Myth Series, we defined Internationalization (commonly abbreviated as i18n) as an engineering exercise focused on generalizing a product so that it can handle multiple languages, scripts and cultural conventions (currency, sorting rules, number, date and time formats…) without the need for redesign.
In other words, the better internationalized an application is, the easier it will be to localize.
In the waterfall model, teams could possibly work around some of the internationalization deficiencies because of longer development cycles. Unfortunately, in the agile world, there is not enough time to look for work-around solutions anymore. The code needs to be internationalized from the get-go.
There are various approaches to improve internationalization in a company, which includes the following:
Education: Training core developers is an effective way to reduce the number of internationalization issues in a product. By exposing engineers to localization and internationalization issues, they gain a broader perspective on the impact of their code and avoid some of the classic internationalization pitfalls.
Code review: Practicing peer reviews is an effective method to reduce internationalization defects in a product. Since developers know their code will be reviewed, they pay more attention to its quality (peer pressure effect) so it also benefits internationalization. Some companies even automate this review process using tools such as Globalyzer.
Globalization Report Card: Benchmarking products against an ideal architecture helps to improve internationalization too. As part of our World-Readiness program, we created a Globalization Report Card system to assess the degree of world-readiness in each Adobe product. This scorecard measures products against a set of internationalization criteria (ability to input international characters, display date formats, translate the user interface, and so on…). It is an efficient way to track progress made by each team over time and can even create some healthy competition among product teams. These teams are motivated to be on top of the i18n charts!
Rule 3 – “Integrate Localization into the Development Process”
To release a new product, development teams have many high-priority tasks and usually prefer not to have to worry about localization until necessary. As a consequence, localizability issues are often discovered too late and encounter the risk of being deferred to a future release. Product teams don’t always anticipate the impact of a particular task/feature on localization, and quite often, the Localization team isn’t able to influence design or development until the feature is already implemented.
In an agile process, features and development tasks are tracked in a backlog and reviewed at the beginning of every sprint. To eliminate the side effects of the “throw-over-the-wall” model described above, it is critical to include Localization representatives during these sprint-planning meetings so more visibility and importance are given to the localization tasks. This also provides great educational value to all stakeholders who can then understand the impact of their decisions on the localization process. Localization or a proxy should also attend the daily sprint meetings to keep up with the development pace and decisions. By attending these meetings, Localization team members can be much more proactive and influent.
Adobe Revel and Photoshop.com are examples of teams that integrate localization into their development process. They also prioritize localization intensive features/tasks upfront – carving enough time for the Localization team to run its process and deliver high-quality localized releases.
In a recent Localization World event, Amrit Singh (International Program Manager for our Installation technologies) presented LocBan (Kanban applied to Localization). Just like in a Toyota factory, the Localization team maintains a board of “To Do”, “Work In Progress” and “Done” tasks which provides great visibility on the localization “conveyor belt”. Similarly, it would be beneficial to maintain Kanban boards for each translator. In the waterfall model, translators used to receive large localization kits, which they had to scramble to complete within the deadline. In the agile world, translators are now able to “pull” work as their bandwidth opens up.
By using an integrated Kanban board, everyone has a clear understanding of all the various dependencies and accountabilities, resulting in stronger collaboration and higher success rate.
Rule 4 – “Reduce, Reuse and Recycle”
Localization can generate a lot of waste if not planned properly. So, it is key to become “green” in order to become more “agile”.
It is clear that reducing the localization effort will have a positive impact on a team’s agility. This could be achieved in 2 ways: by validating the localization scope and by reducing the translation waste generated during the localization process.
Reducing Localization Scope
The Localization Manager’s job is to ensure the company localizes the right product and content into the right language set. At Adobe, we have had situations in which we were localizing too much content. For example, using Adobe’s Digital Marketing Suite, we discovered that Russian customers prefer reading Development documentation (such as API descriptions) in English rather than in Russian. We were able to save a lot of time and cost by removing this component from our localization requirements.
Similarly, through market research, we discovered that most Middle-Eastern Creative Suite customers prefer to use an English user interface with Arabic or Hebrew documentation. This combination makes English content such as videos and tutorials more accessible to them.
In short, tracking web analytics and engaging with customers, power users, pre-release testers and geos constitute a great way to validate the localization requirements and improve agility.
Reducing Localization Waste
Once the localization requirements are confirmed, it is key to limit the translation waste generated during the localization process. This obviously impacts the translators’ work but also the bandwidth of the localization staff.
An effective way to reduce localization waste is by understanding its root cause. At Adobe, we categorize all localization defects through a common set of keywords, which provides us with a good picture of the issues faced across products. We can then develop solutions to reduce, if not eliminate, these defects.
Localization waste sometimes originates from English strings -assuming English is the source language. Indeed, translations created before English strings get finalized will need to be revisited and will likely generate some waste.
In the agile world, we can’t afford that extra time, so it is important to validate the English content before handing it off to the translators. Doing something as simple as spell checking can help to reduce a lot of localization waste. In a product such as InDesign, about 3% of the English user interface strings are updated once they get reviewed for spelling and grammatical mistakes. For a product that is localized into 25 languages, this represents a waste equivalent to 75% of a single language scope!
Also, many of the software localization testing activities are necessary because localization is happening out of context. Solving that problem can tremendously speed up the localization process. In an ideal world, localization should be a product feature that allows translators to translate the user interface in-context. Facebook did a great job in this area by enabling translators (in this case its user community) to translate and provide feedback within the application itself. Alternatively, translators should be provided context information through builds, screenshots or meta-data information (e.g. developer comments, feature name, expected delivery time, etc.).
To reduce waste, it is also recommended that localizers develop glossaries, style guides and tools that leverage previous localizations.
Ultimately, it’s critical for translators to validate their work as they translate. That way, activities down the production line can be eliminated or reduced, which makes the entire process more agile.
Reusing strings can sometimes be a source of challenging defects in software localization, so it has to be handled carefully. For example, the English string “none” could be translated as “aucun” or “aucune” in French based on the gender of the noun to which it refers.
That said, reusing strings – in the same context – could also help to improve agility, since these strings won’t need to be translated multiple times.
An area where Adobe has experienced positive results with reducing and reusing English content is in our instructional content. In documentation, Adobe relies on Acrolinx to control the quality of the English (source) content. Authors need to use a certain authoring style (e.g. shorter sentences) and are encouraged to leverage existing paragraphs (e.g. legal disclaimers). This improves consistency in the English documentation and has the great benefit of reducing the localization workload too.
Recycling is the process of transforming existing materials (or waste) such that they could be reused again – sometimes for a totally different purpose. Creating polar fleeces from used plastic bottles or isolating walls using old denim jeans are classic examples of recycling.
Such transformations can apply to translations too. Translators don’t need to translate every sentence from scratch. Translation technologies such as Translation Memories and Machine Translation engines can help translators recycle previous translations and speed up the translation process. At Adobe, we have experienced dramatic productivity gains when we used these technologies. In general, a translator supported by these technologies will deliver in an hour what other translators would deliver in a day. These are impressive gains that contribute to localization agility too.
Rule 5 – Automate, Automate, Automate
The last requirement to achieve agile localization is automation. With agile, you can’t afford to send translation requests through e-mails or cut and paste strings from a spreadsheet to a source file. All translation hand-offs should be automated and managed through a centralized system. Over the years, Adobe’s Globalization team has developed such a platform. This system is able to connect with various source control systems, manage translation jobs, leverage existing translations across projects and content types and provide machine translation engines. In the Globalization Myth 4 article, Guta Ribeiro introduced Airport, our new system to automatically connect with our vendors and help us march towards our lofty one-hour translation goal.
Beyond translation, it’s also important to automate other aspects of the localization process, such as build, quality assurance, bug fixing, screenshots and distribution of the localized releases. We can only go as fast as our slowest component, which is why it’s critical to automate all aspects of the localization process.
Localization agility can be achieved as long as all stakeholders work as a unified team. It is critical for core engineers to develop well-internationalized code from the get-go. This can be achieved via training, code reviews, usage of (Open Source) internationalization libraries and globalization report cards.
The localization process should be fully integrated within the overall development process so that all dependencies and accountabilities are clear. We recommend using Kanban boards (via tools such as Trello) to raise this visibility. To become agile, it’s also important to act “green” (i.e. reduce, reuse and recycle). Doing so represents an effective way to control waste generation before and during the localization process. Finally, all efforts should be made to automate all parts of the streamlined localization process.
At Adobe, not all localization projects are handled with great agility – yet! Some projects are more agile than others. However, based on our experience, we believe agility can be achieved by adopting these Five Golden Rules:
“We are One Team!”
“Internationalization is King”
“Integrate Localization into the Development Process”
“Reduce, Reuse and Recycle”
“Automate, Automate, Automate”
Special thanks to Rob Jaworski, Amrit Pal Singh, Ashish Saxena, Janice Campbell, Leandro Reis, Peter Green, Julia Feng and Quynn Le for their invaluable feedback on this article.
Adobe has a long history of developing products for multiple platforms, be it desktop applications like our flagship Creative Suite applications or newer touch applications like Photoshop Touch. Most of our desktop apps have been built for both Windows and Mac and newer applications continue on this trend with support for iOS and Android including Tablet and Phone form factors for both.
Of course this would not have been possible without the careful efforts of the engineering team to largely maintain a single code base for all platforms.
While having a single code base has obvious benefits, in the UI layer it is often important to have platform specific variations for better usability. Each platform usually has a specific convention for referring to system menus, short cut keys and UI elements. For example on a windows platform a UI String could be – “Select a media file via the Browse button or enter a valid pathname.” and the same string for the Mac Platform could be – “Select a media file via the Choose button or enter a valid pathname.”
This means that translatable UI strings may have many variations in the source language depending upon which platform they are intended for. This is what our globalization group usually refers to as ‘Platform Variance’. Localizable strings are essentially multivalued entities. Each localizable string has an identifier and multiple associated values each of which can be selected based on certain criteria. The most obvious and commonly used criteria is the UI locale of the application but it need not be the only one. Platform too can decide the value of a string.
Platform variance support is not just useful for handling terminology differences for referring to system UI elements, it also helps adapt strings for different screen sizes. Modern application are designed for supporting multiple device form factors like tablet and phone with the UI being tweaked for each platform for best user experience. Platform variance in this case can be used to support longer strings for the Tablet view and shorter strings for the Phone view.
Yet another area where platform variance support could potentially be useful is in having different localizable values for a Pro version versus a Consumer version of the application.
However, localizing strings with platform variant data is a problem. The problem is two fold, one is in managing the processes and project schedule to allow for agile localization and simultaneous release for all target platforms. The second aspect is technically supporting the platform variance in both programming libraries and translation tools. Many tools and libraries assume a single value for a source and a target string, but in case of platform variance not only can there be multiple source and target values for a string there need not be a one-to-one correspondence between source and target values. There may be multiple platform variants for a source string that map to the same translated/target value or a single source string may need to be translated differently based on platform for the target locale. For example:
en_US: “Please close the dialog and start over.”
default fr_FR: “Fermez la zone de dialogue et recommencez.”
Windows fr_FR: “Fermez la boîte de dialogue et recommencez.”
Since I am part of the globalization tools team here at Adobe, the remainder of this post I describe the problem more from a technical tools and libraries perspective, drawing from my experience. The process problem is also pretty complex and would probably take a much longer blog post to discuss. In fact there’s a related one already on this blog, see – link.
Platform Variance Support in Libraries
Ideally the globalization libraries/APIs used in the code to manage externalized strings and the corresponding storage formats for the externalized data should have a notion of a platform variant value for each string. There should be a way to request a string value for a specific locale and platform along with a provision to fall back to a default value in case a platform specific value is not specified.
As an example, the Java ResourceBundle API supports selecting a bundle by ‘Locale’, there is no explicit mention of a ‘Platform’, but the ‘Locale’ itself is extensible to support variants. The variant mechanism in the ‘Locale’ can be used for supporting different platforms and there is also a fall back mechanism. At Adobe we have a custom developed cross platform library called ZString for managing externalized strings with explicit support for platform variance.
Platform Variance Support in Translation Tools
Most translation management systems (TMSs) have a one-to-one model of source strings with matching translated strings for each locale. This assumption is behind the architecture of the TM matching algorithms as well as the design of the translation workbench. A typical translation workbench usually offers a side by side view of source and target strings, but only supporting a single source string corresponding to a single translated value.
We are still searching for the ideal solution to this problem. For managing the TMs a possible workaround using existing systems is to have duplicate entries in the Translation Memory (TM) or a separate TM for each platform.
However, translators are still constrained by the view presented by their translation workbench. A possible solution to allow translation vendors to provide platform specific translations is to duplicate all the source strings for each possible target platform. The source value for the default platform can be used as the source value for all other platform unless the application UI already specifies a value for a specific platform in which case that is used. Now the translator can provide different translations for each platform if required. This workaround however seems to be a significant amount of additional work for the translators. Some optimization is possible by translating a single platform first and leveraging translations for all the other platforms.
In an ideal scenario the translation workbench would provide a side by side view of all platform variants for the source string and the target strings. With the ability for the translator to remove variants from the translated string where they are not required and propose variants for the translated string even if the source string does not have any. This would allow translators to work through the source content in a single pass, editing leveraged translations, providing new translations where required and proposing platform specific translated values as appropriate.
An approximation to this ideal view is an Excel sheet with each source string being represented in a row and having a separate column for each platform for both source and target strings. With blank values in a platform column signifying that the default translation is to be used for that platform and non-blank platform entries being used for the platform specific translations.
We are still experimenting to find the optimal solution for our needs, that offers flexibility to translators and yet leverages our investment in existing translation tools and processes. The goal is to be able to support faster agile release cycles with all platform releases happening simultaneously.
I think this is a good forum to ask our blog readers if they have faced similar problems and the solutions they have developed to deal with it.
Front In Bahia – an event focused in web front end tools and programming languages, including the Adobe Edge family of products, Dreamweaver, Typekit. The event will take place in Salvador, Bahia, one of the most beautiful cities in Brazil.