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Reflecting on the Globalization Mini-Summit

| Organizing the Summit |

The G11n Innovation and Technology Summit 2017 was held at the Adobe HQ in San Jose on February 9th. The planning committee started with the vision to host an event whereby Adobe business leadership would discuss the steps Adobe is taking to increase revenue in international markets. To get a pulse of the industry, globalization thoughts leaders from Google, Microsoft, Intuit and SalesForce were invited to share their thoughts and global vision for their respective organizations.

The registration was open to all Adobe employees and our sessions quickly became filled. The audience included engineers, product managers, program managers and customer engagement teams from across Adobe offices worldwide.

The summit was dedicated to our dear colleague Warren Peet, who in his engineering manager role was a pillar of our Globalization team and one of the longest tenured employees in the company. He will be deeply missed.

The summit was dedicated to our dear colleague Warren Peet, who in his engineering manager role was a pillar of our Globalization team and one of the longest tenured employees in the company. He will be deeply missed.

| Attending the Summit |

The day started with an interesting keynote from Ajay Pande, VP, Engineering, Cloud Technology, Adobe. He talked about the ability to start at the developers’ code base, localize it with the vendor, and ship for all markets along with the English release. The way we at Adobe are striving to get the customer experience right is by running various experiments and have the global products change incrementally at a faster pace than ever before. He focused on using deep learning and related technologies to use data to get to a level of accuracy and correctness much more than ever in the past.

Ajay then handed it over to Macduff Hughes, Engineering Director, Google Translate, Google.  He discussed the transition of Google translate from Phrase-based Translation to Neural Machine Translations.

There were two plenary discussions focusing on internal and external trends. The internal panel titled “Leaders’ Speak” comprised of :

They talked about what can be done to enhance the global customer experience and what it means to expand international outreach and business.

Meanwhile, the external panel was titled “TED-G” – the panel discussed the top challenges faced by their companies and innovative business models built to meet those challenges in the international markets. Panelists also touched upon topics like, Compliance, Regulations, Market specific features, scalability, Analytics and various best practices. The external panel comprised of :

These were followed by interesting demos and discussions hosted by Globalization engineers. The topics included:

• Basic NLP services                                                                                                     POS tagging, Dependency tree, Tokenization, Stemming, Decompounding, Lemmatization, etc.

• Advanced NLP services                                                                                  Keyword extraction, Categorization, Named entity extraction, Wikification (entity linking with Wikipedia)

• Multilingual text analysis                                                                            Language detection, Language analyzers for processing multi-lingual text in various languages

• Machine Learning/Deep Learning based solutions                            Sentiment analysis, Spam detection, Semantic similarity, Auto-tagging text using multi-label classification techniques

• Augmented Reality

| Reflecting on the Summit |

After the summit, we received some interesting quotes and feedback from our attendees and speakers:

“The panel discussion showed the passion we all have for our global customers.  It was also a reminder that each of us must question the value of the work we’re doing for our customers.  If we’re translating content that isn’t used, we have to question how our resources could have been better spent to help customers succeed.” – Chris Hall

“It was great to attend the Globalization mini-summit this year. The planning and content of bringing not only people in from across Adobe to speak to various issues, but having external speakers come to talk about their companies and experiences was a brilliant idea.  It made for very interesting sessions.” – Priscilla Knoble

“The summit was a good chance for me to share how Japan teams work with other teams to support local business from G11n perspective, also had a good interaction with other leaders and attendees to discuss how we should work together to achieve Adobe’s strategic goal in coming years. At the same time I learned a lot about how other companies are working on G11n, what are their challenges, how they deal with the issues, etc. “ – Xiang Zhao

For questions regarding this article, please contact author Akulaa Agarwal at akulaa@adobe.com