Guest Blogging with Jim Guerard
Jim Guerard, our VP of product management for Dynamic Media (Flash, audio, video, Adobe Media Player, and more) at Adobe joined Cynthia Wisehart as a guest blogger on Digital Content Producer. Jim doesn't keep his own blog (something about already having too many irons in the fire--we'll let him off the hook this time) so it's fun to see him posting and talking directly about what we've been up to. It's worth a read for the high-level take on where Dynamic Media at Adobe is coming from and where it's going. A quick quote:
From a distribution standpoint you can ‘create once’ in this extensive, cross platform environment–editing, digital audio, motion graphcs, etc. and then take it to film–as Rob Legato and Ron Ames do for Scorsese, or Stu does at The Orphanage–or take it to broadcast as the BBC will be doing, or to disc, blu-ray, and of course Flash.
By the way, Cynthia's offhand reference to the BBC at the start is in reference to a decision to make Production Premium CS3 the video editing package of choice on all their Windows systems! I've worked with the BBC for a long time on the radio side of things with Audition, and it's really exciting to see them adopt the whole Adobe video solution for their productions. The amount of material they put through their edit bays every week just boggles the mind.