At Adobe, we often talk about Engagement— the technology put in place to make customer interactions better and more meaningful.
One critical aspect of Engagement is good design. Good design is the “face” of the technology to the customer. Get it right, and you have the opportunity to delight the customer. Neglect design at your peril.
Unfortunately, as Wired Magazine pointed out in the December 2010 issue, good design in healthcare is an exception.
Here’s the lead-in paragraph from the Wired Magazine article “Blood Simple”:
Lab reports are often beyond our comprehension. But they don’t have to be. Better design and more context can clarify the results— and help us understand our options.
Amen to that!
The article is not posted on the Wired website yet. I’d suggest getting to a newstand to check out the December issue yourself.
Here’s a spread from the article to get you thinking.