Do the Math

It turns out that SOA 2.0 might actually have been intended to be SOA 0.002 and it was simple mathematical error.

Following the logic “Do the Math” on this advertisement I was able to unravel this long-standing much debated mystery – http://www.integratedmar.com/gartner/itcv/admailer/ITCV-admailer_090806.pdf

Reference:
3,394,000 impressions at a cost of $7,950 would net the cost per impression at $0.002342368886269888037713612256924, not $2.34