IMHO

September 14, 2006

Do the Math

It turns out that SOA 2.0 might actually have been intended to be SOA 0.002 and it was simple mathematical error.

Following the logic "Do the Math" on this advertisement I was able to unravel this long-standing much debated mystery - http://www.integratedmar.com/gartner/itcv/admailer/ITCV-admailer_090806.pdf

Reference:
3,394,000 impressions at a cost of $7,950 would net the cost per impression at $0.002342368886269888037713612256924, not $2.34

Posted by Ben Watson at 03:26 PM on September 14, 2006

Comments

Vera — 05:43 AM on September 15, 2006

:))))))))))))))))))

great observation!

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