Publishers want to use many of the same techniques for digital magazine publishing that they use in their print magazines. With the v25 release, both Professional and Enterprise publishers can take advantage of a few new features that help them market their magazine more effectively.
First, take a look at Colin’s video. Then come back and read the rest of this article for additional details.
First Folio Free
Here’s a common experience. Someone wants to check out the new magazine on their iPad, so she downloads the free app from the App Store full of anticipation. When she opens the app, she doesn’t see any content–just a library with issues for sale. So she gives the app a poor rating, deletes it, and goes back to play another level of Angry Birds.
With First Folio Free, publishers can now select an option in the Account Administration tool that entitles the most recently published retail folio to first-time users of an app. That way, when users download the app from the App Store, the most current issue can start downloading, providing a better initial experience for some publications.