Adobe Edge: May 2011 – Taking digital publishing to the tablet market with Adobe InDesign CS5.5

By Vikrant Rai on Caveat Lector

In the May 2011 issue of Adobe Edge, David Rich talks about publishing for tablet devices, and how Adobe Digital Publishing Suite is closing the time-to-market to deliver exceptional user experience to this new media.

Many traditional publishers, like Martha Stewart and Conde Nast, are taking advantage of new digital publishing opportunities on tablet devices. And they are not alone. Business publishers — organizations who make their money in ways other than selling content — are using digital publishing to extend their brand and engage their audiences. Take a look at major brands like Mercedes-Benz, EMI Music, and Red Bull. They are using tablet publications as a way to hook and engage consumers. But how does a print designer go about creating both a print and an online reading experience?

Read the complete article at Adobe Edge: May 2011 – Taking digital publishing to the tablet market with Adobe InDesign CS5.5.

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