Posts in Category "Caveat Lector"

Adobe Edge: May 2011 – Taking digital publishing to the tablet market with Adobe InDesign CS5.5

By Vikrant Rai on Caveat Lector

In the May 2011 issue of Adobe Edge, David Rich talks about publishing for tablet devices, and how Adobe Digital Publishing Suite is closing the time-to-market to deliver exceptional user experience to this new media.

Many traditional publishers, like Martha Stewart and Conde Nast, are taking advantage of new digital publishing opportunities on tablet devices. And they are not alone. Business publishers — organizations who make their money in ways other than selling content — are using digital publishing to extend their brand and engage their audiences. Take a look at major brands like Mercedes-Benz, EMI Music, and Red Bull. They are using tablet publications as a way to hook and engage consumers. But how does a print designer go about creating both a print and an online reading experience?

Read the complete article at Adobe Edge: May 2011 – Taking digital publishing to the tablet market with Adobe InDesign CS5.5.

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Digital Publishing Suite Tips

By Vikrant Rai on Caveat Lector

Learn how to create interactive layouts in Adobe InDesign and publish them to the iPad. Digital publishing expert Bob Bringhurst uses real-world examples from professional publishers and easy-to-follow tutorials to show you how to create visually rich and engaging iPad apps with InDesign and the Adobe Digital Publishing Suite.

Go to iTunes and downlaod your copy now Digital Publishing Suite Tips for iPad on the iTunes App Store.

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InDesign multi-state objects in interactive PDFs

InDesign CS5 has cool multi-state objects that let you create some really awesome effects. You can use these to create slideshows and other interactive content. As you might have noticed, multi-state objects work in SWF output only. So what do you do if you want to include a slideshow in an interactive PDF? You can add [...]

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Content Viewer for Android

In an  Adobe Digital Publishing blog post,  Dave Dickson announced the availability of the Content Viewer for Android. To help our customers capitalize on these opportunities I’m excited today to announce that Content Viewer for Android, part of Digital Publishing Suite, is available immediately for download through the Digital Publishing Suite Prerelease program.  Compatible for use on [...]

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Getting Started Making eBooks with InDesign

Rufus Deuchler helps you leverage your existing InDesign knowledge to quickly gain a foothold in the rapidly expanding world of eBooks. First you’ll learn how to set up an InDesign document that can be smoothly and accurately exported to the EPUB format used by the Kindle and other eBook readers. Then you’ll get simple, nuts-and-bolts advice on working with images, hyperlinks, metadata, and more, as well as tips on how to avoid potential pitfalls. Before you know it, you’ll be ready to create and publish your first eBook!

A few sample episodes are available at the following hyperlinks.

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Creating eBooks with InDesign


In
Creating eBooks with Adobe InDesign CS4 & CS5 :An In-Depth Guide to Mastering eBook Production, Gabriel Powell explains all you need to know about creating eBooks from InDesign.

Expert trainer Gabriel Powell takes you through every step in the process of creating an eBook, from setting up the InDesign document to exporting an EPUB file that can be read on a computer, smartphone, Apple iPad, or Sony Reader. You’ll also learn how to edit an eBook, customize its navigation, and create scalable images, as well as how to validate an EPUB file to ensure that it’s error-free and fully compliant with the EPUB specification.

Following are a few videos that have been extracted from the book.

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What’s inside an EPUB file

In this video, Gabriel Powell tell you what’s inside an EPUB file. If you peek inside an EPUB file, what components can you expect to find, and how they are organized!

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This video is an extract from the Creating eBooks with Adobe InDesign CS4 & CS5 :An In-Depth Guide to Mastering eBook Production.

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Advertising engagement in digital magazines

On the Adobe Digital Publishing blog, Dave Dickson, Product Marketing Manager, Adobe Digital Publishing wrote about a report that describes how readers engage with interactive ads in digital magazines. If you’re undecided about your digital publishing endeavor, this report will surely help.

Titled “Digital Ad Engagement: Perceived Interactivity as a Driver of Advertising Effectiveness,” (PDF – 260KB) and conducted by Alex Wang, Ph.D. (Univ. of Connecticut) the study exposed participants ages 18 to 32 to print or iPad versions of advertisements featured in a past issue of a digital magazine. It then surveyed them to measure perceived interactivity, perceived engagement, message involvement, attitude towards the ads, and purchase intent, and compared the results.  Overall, the research discovered that readers are more likely to engage with interactive than static ads, as well as have a more favorable attitude to the ad and greater purchase intent. See a summary of the results below; participants responded using a scale from 1-9 and considered both all ads in the magazine, as well as a specific ad presented to them.

Read the entire report here.

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InDesign CS5 Toolbox Overview

I’ve posted below an image that you can print and put up on your workstation, so that you’ll never spend extra time looking for that all important tool, that you know is somewhere, but just can’t find it.

InDesign Tools OverviewTools overview (image courtesy, QuarkXPress to InDesign CS5 Conversion Guide, Pg.11)

You can always look up the help topic for more information.

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Create rich interactive documents with InDesign CS5

The definition of a “document” has become less straightforward as more information destinations emerge.
Documents today can incorporate blended experiences that combine the look and feel of a traditional print
document with websites that include rich media. The means by which people access and consume that
information—in print, on desktops, and on mobile devices—also continue to change. Keeping pace with these
changes and trends, Adobe InDesign CS5 software offers a new feature set that allows rich interactive
document content to be created and directly published as a desktop/browser experience apart from, or in
addition to, a printed piece.
This white paper discusses the following:

  1. Why InDesign for interactive documents
  2. InDesign CS5 interactive features overview
  3. Project scenario:Interactive travel brochure
  4. Button-based document navigation
  5. Animation and timing
  6. Multistate objects
  7. Adding and controlling audio and video
  8. Establishing page transitions
  9. Previewing your interactive document
  10. Publishing to SWF and FLA

See the complete whitepaper on adobe.com.

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