Adobe recently published a new white paper that gives you an overview of the new EPUB export features in InDesign CS5. There are several powerful new features and enhancements that significantly improve your productivity and give you more control over the creation of EPUB files. One of my favorite new features is the ability to control the reading order of text and graphics in an EPUB file by basing the export order on the XML structure of your InDesign document. I also love that you can now automate chapter breaks by simply referencing the first-level TOC entries in a TOC style. This saves you all the hassle of breaking up a large document into multiple InDesign documents, which then have to be combined together within a book file. You can download the PDF from Adobe.com
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