Posts tagged "users"
UI, UX, IA, IxD, UCD, HCI . . .
There seems to be a lot of confusion around User Experience Design, what it does, why it is important and how it is different from User Interface Design. This last point is often combined with calls for rules or SOPs to guide developers in creating good user experiences. While there are certainly guidelines and design patterns for creating digital interfaces, these are by no means prescriptive. User Experience Design is about crafting the potential for a great interaction between a user and his/her tool. This interaction, however, is highly dependent on the situation; the environment, type of user, interaction modes, visual language, and especially the user themselves. The consequence of this web of interconnected dependencies is that there are no hard and fast rules. There are, however, some concepts which all User Experience and Interaction Designers strive to achieve through the use of the visual elements and principles of design.
Users often interact with similar content in different ways. Online news content is a good area to see this clearly. And it is getting a lot of attention these days following the release of the Pew Report on “Navigating News Online.” Some people are casual browsers, visiting sites and stories suggested by their social network. Some people are occasional users, checking in with a news website once a week. There are mobile users who consume immense amounts of content through their mobile device. Others are power users – super consumers who visit several sites, get massive amounts of content, often on a computer, and share that content with others.
Then there are people like me. I consider myself a multi-channel regular user: I consume news content in several different ways (email digest, through websites, rss feeds, and apps on my phone) at least once a day. I never though about why I interacted with similar sites and content in different ways until reading some of the recent articles about the ways people consume news.