Make Me A Millionaire

Inspiring story at WIRED today, of someone making 320,000 sales of a $3 game distributed by Apple iPhone App Store. He quit his dayjob, saying “I’m not going to be a millionaire in the next month, but I’d be shocked if it didn’t happen at the end of the year.”

Varied takeaways here:

  • Sales didn’t really start until a free version was available… it’s easier for a customer to say “I’d like more of this” than “I think I may like that”.
  • Large potential audiences are not always as necessary as being able to reach enough of the right people… 17 million iPhones yielding 2.4 million leads and 320 thousand purchases was enough.
  • It’s great that Apple has provided a way for individual developers to receive a check. (I hope that the consortium involved in the Open Screen Project can help bring about similar models for wider audiences in the future.)

The title? The State of California has its own television show, to encourage gambling in its game. It’s fun for both winners and the hopeful to discuss how they’ll spend the money, even though the odds preclude as many winners as hopers. If he quit his job before getting the first check, then….

Still, this person now has new possibilities open, thanks to an indy development project. Inspiring.