Macintosh enfranchised in Japan

Japan Broadcasting Corporation (NHK) has moved its On Demand website to Flash video. Previously it used Windows Media, which placed barriers in front of Mac users… better than QuickTime, which placed barriers in front of Windows users, but still not ideal.

I don’t have much to add to the story myself, just trying to bring the news into the English-only weblogs. There’s a Japanese entry in an Adobe blog (Google translation), and a few Japanese news results, of which this one (translation) seems the source.

The video producers want their work to reach their audience. Their audience chooses a diverse assortment of browsers and operating systems. Flash works with all of them. It’s a pretty simple calculus.

(Flame-arresters: “HTML5” and either Ogg Theora or H.264 would not help the existing audience. The garden wall around Apple’s iPhone still disenfranchises those audience members, but is not significant cross-culturally.)