Follow the money

Jeremy Allaire, at TechCrunch:

Gaining broad adoption for their runtime platforms translates into their ability to create massive derivative value through downstream products and services. For Apple, this is hardware and paid media (content and apps) sales. For Google, this is about creating massive reach for their advertising platforms and products. For Adobe, this about creating major new applications businesses based on their platform. For Microsoft, it is about driving unit sales of their core OS and business applications.

A silo… an eyeball tracker… a tool shop… a business office. Each with its own culture, each with its own goals. A company can reinvent itself, but if you want to guess what they’ll do next, it’s a good bet to just follow the money.