Driving towards tablets

Whatever you may think of Apple, they accomplished something significant for us all this week.

It’s one thing to touch a small circle of tech bloggers, but another to reach a larger portion of the general population… on their morning news, in their TV entertainment, from their favorite celebrities.

In working towards increasing desire for their own version of a lap tablet, Apple PR has also prepared the ground for any manufacturer of a lap tablet, any manufacturer of a pocket tablet. Thanks to Apple’s publicity, everyday people are now exposed to the concept of digital interaction away from the workstation.

The tablet is no longer strange.

These new devices are emerging into an exceptionally competitive market. It’s difficult to compete on merit, so it’s understandable to compete on allure. Expect more irrational dismissals of technology not invented in Cupertino. Nothing personal; just business… a requirement of the branding strategy.

It’s easy enough to differ with Apple’s ethics or rhetoric (where not supporting HTML’s standard EMBED/OBJECT is “supporting W3C standards”?), but they accomplished something substantial for us all this week — they brought to public attention this entire class of new devices, and drove home that we’re at the dawn of a new design.

I’d probably say “Thanks, Steve!”, if only I wasn’t so lazy….. 😉

Update: For an example of how Adobe sees this revolution playing out, watch this new video on YouTube, “One Web. Any Screen”.

One Response to Driving towards tablets

  1. Howard says:

    where not supporting HTML’s standard EMBED/OBJECT is “supporting W3C standards”?
    You don’t understand the object tag. Both the iPhone and the iPad support the object tag. Your real complaint is that there’s no Flash plugin on Apple’s devices, which is a separate issue.
    The “revolution” won’t play out as depicted by Adobe. What’s more likely to happen is that mobile device manufacturers will start to view Flash as unnecessary as more and more websites support online multimedia content using standards-based approaches.
    [jd sez: Funny how guys who hide their identity are so eager to wrongly tell others they’re wrong. 😉 (For those wondering, the IP address is not in the US.) Now, logically, on what basis can you say “You don’t understand the OBJECT tag”? There’s no substantiation, just dumb attack. EMBED was NS2, HTML4 changed that to OBJECT, WhatWG’s spec restores EMBED. Apple’s marketing materials say “we don’t do Flash because we do ‘web standards'” and then they violate them by not supporting common extension mechanisms in favor of something they (virtually) wrote and which the W3C is trying to fix. Supporting plugins is in the W3C HTML spec. CANVAS and the rest of Apple’s patented material is not. The marketing spin is just flat-out hallucinatory. And all the world *except* Apple has rushed to Flash. If you owned your words you’d probably spend them more wisely.]