Whatever you may think of Apple, they accomplished something significant for us all this week.
It’s one thing to touch a small circle of tech bloggers, but another to reach a larger portion of the general population… on their morning news, in their TV entertainment, from their favorite celebrities.
In working towards increasing desire for their own version of a lap tablet, Apple PR has also prepared the ground for any manufacturer of a lap tablet, any manufacturer of a pocket tablet. Thanks to Apple’s publicity, everyday people are now exposed to the concept of digital interaction away from the workstation.
The tablet is no longer strange.
These new devices are emerging into an exceptionally competitive market. It’s difficult to compete on merit, so it’s understandable to compete on allure. Expect more irrational dismissals of technology not invented in Cupertino. Nothing personal; just business… a requirement of the branding strategy.
It’s easy enough to differ with Apple’s ethics or rhetoric (where not supporting HTML’s standard EMBED/OBJECT is “supporting W3C standards”?), but they accomplished something substantial for us all this week — they brought to public attention this entire class of new devices, and drove home that we’re at the dawn of a new design.
I’d probably say “Thanks, Steve!”, if only I wasn’t so lazy…..
Update: For an example of how Adobe sees this revolution playing out, watch this new video on YouTube, “One Web. Any Screen”.