… because Adobe’s about publishing

Big drama on Techmeme today… they picked up on that Dreamweaver integration with the Kaltura approach to video, which hit the news last week.

Shouldn’t be a surprise… just like Illustrator’s support for drawing in “HTML5″, Dreamweaver’s support for code-hinting the new tags, and Adobe’s announced intention for ongoing improvements in HTML tooling.

Even further back, look at how Adobe’s founders approached things (excerpts on standards, culture, reinventionfollowup). There’s a remarkable consistency here.

Adobe’s about helping communicators reach their audiences — about easing practical publishing — regardless of the particular means to do so. Print, film, video, websites, mobile apps… all share that same drive. Goes back to how Dreamweaver 1.0 focused on bringing animation & interactivity to diverse browser silos, despite “competing” with Shockwave and the nascent Flash.

Marketing campaigns may have reason to portray a “Flash vs HTML” battle, but that isn’t the way things really work. The most exciting thing right now is that entire new classes of digital connectivity are arriving in hands around the planet. There are big problems to solve here… as we’ll see at MAX next week…. ;-)