Balancing diverse needs

Some heat around video features today… browser vendors’ VIDEO plans don’t include a doorlock, and rebuttal… not all content providers can afford to provide for less-capable audiences, and rebuttals.

Made me think of a quote from Adobe co-founder Charles Geschke a few years ago, at a Kendall Whitehouse interview for Knowledge@Wharton:

One of the things I talk a lot about is the necessity to juggle all of the constituencies that have an interest in the business: shareholders, customers, employees, vendors, and the communities in which we operate. Those constituencies are all mildly in conflict with one another in terms of what’s best for them. Your job as a leader in a company is to find an appropriate way to juggle those conflicting interests so everybody feels like they’re getting a fair deal, without letting any one dominate the others because they’ll drag your company down.

Sustainable technological solutions work for more people… balancing the needs of consumers, AND creators, AND investors, AND all the other diverse groups which are affected. If any constituency feels slighted or oppressed, then things won’t move forward as easily.

Asking video creators to create multiple interfaces for intentionally-hobbled devices, or telling creators that they can’t even install a lock on their front door… that’s as unfriendly as saying “use another browser” or “install this new plugin to watch” would be to consumers. Finding solutions which work for diverse groups is harder, but, in the long run, more fun.

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