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December 10, 2007

Silverlight media

Silverlight media: The stories placed in commercial media about Microsoft are strange. If you skim the articles they seem impressive, but if you read and think about the articles they seem strange. This one's about the site of the National Basketball Association. Google lists a thousand hits on "nba.com silverlight", but only two on "site:nba.com silverlight"... more a talking-point than a reality. There are many strange lines: "Silverlight will allow the NBA to deliver higher-quality video highlights on its Web site... without having to eliminate applications it is already running with Adobe's versatile Flash software... [Silverlight] will also allow the NBA to put video 'in many more places around the site. It will give us more flexibility around video.' However, the first Silverlight application to launch on NBA.com is actually using still images, not full-motion video." People who read MXNA or other technical sources could ask a half-dozen questions based on those few lines alone. But undiscussed in the article is the why of erecting a barrier of a rare plugin when it doesn't add anything their audience can't already do... an investigative reporter would look towards business funding as a driver for the story, because the user-experience facts don't warrant it.

Posted by JohnDowdell at December 10, 2007 8:45 AM