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October 11, 2004
SEO myths
SEO myths: Many of the people who sell advice about placing highly in search engines seem to listen more closely to each other than to those who don't sell such advice. Here, Shari Thurow seems to continue to think that use of SWF remains an all-or-nothing proposition: that either all of your site's content is inside the SWF file, or none of it is, with the latter being preferred if you'd like to be found by search engines. (I know that some people have created their sites as a single data-fed SWF, refreshing on demand, but these personal sites usually have numerous pointers linking in to the creator's name in the first place. If you've got an online catalogue, then search engines will need to discover your database's inventory somehow, regardless of whether the visitor sees a succession of HTML/GIF pages or whether their SWF feeds in new items on demand.) Towards the end she does start talking about the mix of HTML and SWF that most people use, but I can't help wondering whether she has been burned in the past by people trying to put just one giant SWF up as the whole of their "website", somehow....
Posted by John Dowdell at October 11, 2004 4:20 PM
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