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December 23, 2004
FT on blogs
FT on blogs: If you trawl mainstream media for "blogs" or "macromedia" you probably came across this Financial Times article on blogging. I didn't blog it here because I didn't see much new or useful, but Lance Knobel here writes about a top-down approach and off-topic posts. There's no formal policy, but it's more a shared consensus among people who work here that the reader's time is valuable, and that a lot of the personality-based blogging isn't really newsworthy. When staffers open a blog and choose content, it's almost always a strongly bottoms-up thing.
I've been trying to add a comment to this, but the blog server tells me it's trying to deter spam and that I should try again a little later... here's a followup I tried to post in comments:
Related: One thing I feel uncomfortable about in most such "corporate blogging" articles is that they always focus on "what will you write" -- on outbound communications, about "telling your story".
They don't really mention that the major part of the work is in reading others, that commenting on the weblogs of others is likely more important than writing your own -- the takeaway I often get is "more of the same, talky talky talky" instead of "here's a better way to listen and respond."
... but that's just me, you know I've always been a weirdo.... ;-)
Posted by John Dowdell at December 23, 2004 1:58 PM