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November 6, 2005
Mobile gardens
Mobile gardens: Something that always confused me about what you could get on a particular phone: "T-Mobile and Cingular allow their subscribers to access features that are, in the obscure parlance of the wireless world, 'off deck.' That means if users know where to look on the Web, they can sign up for content that is not discernibly featured on the phone. For example, Cingular and T-Mobile subscribers can shop on the Web's numerous ringtone stores, even though their carriers don't explicitly feature those services. Verizon and Sprint, on the other hand, currently limit access to such off-deck content." There's also discussion of Sprint's "mobile virtual network operators", where Disney or ESPN sell a Sprint phone branded in both hardware and in default services. North American orientation to this Newsweek article, but useful.
Posted by John Dowdell at November 6, 2005 10:52 AM