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January 27, 2006
Ads go 8
Ads go 8: Web-ad company PointRoll licenses On2's Flix tools, for compression to the tighter video format in Flash Player 8. The significance? Ad-serving companies (DoubleClick, Google, more) do a lot of capabilities testing on many of the world's browsers, and their measurements have convinced them that SWF8 is now a viable format to offer to the general public. The specific percentage of Flash8-enabled audience will vary with the testing method (some ads use browser-script to query extensions, some use Player getVersion() tests, NPD uses consumer audits, etc), but their trends will usually be internally consistent across time. The advertisers are pragmatic, measuring their clicks... they're starting to switch over to Flash 8.
Posted by John Dowdell at January 27, 2006 7:49 AM