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February 28, 2006

Antidisintermediationism

Antidisintermediationism: A different way of looking at Google's business... USA Today has an article describing how they're seeking to broker advertising in traditional print & broadcast media channels. There's a sidebar on Dmarc, a recent Google acquisition, which matches advertisers to unsold radio space at net-like speeds.

Posted by John Dowdell at February 28, 2006 3:24 PM