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February 28, 2006
Video-style Flash
Video-style Flash: The link goes to the "Engage with Flash, from desktop to devices" presentation which went live last week -- it focuses on a half-dozen uses of embedded Macromedia Flash engines, from pocket devices like mobile maps, cameras and iRiver u10, to auto navigation systems and home entertainment systems. There's not much technical info here... more about exposing some of the new devices and the situations in which they're used. This could be useful for showing to a friend who doesn't understand why you're so bullish on this area. The interesting thing for me was the reliance on large-area video to convey the message -- feels reminiscent of a TV ad for a luxury automobile, where the feeling is more important than the details. It made me realize that, with the upcoming integration with After Effects, Premiere Pro, and Premiere Elements, we'll probably see lots more SWF with a straight video sensibility. In the Flash authoring tool we construct interfaces, and in Flex we declare interfaces, but from the video specialists we'll probably see them do a lot more capture, with minimal interfaces. No big point from me here, I'm mostly musing... I suspect that the range of SWF content will vary a lot more over the next year or two, as other constituencies find it increasingly easy to create SWF files which are useful for them.
Posted by John Dowdell at February 28, 2006 1:50 PM