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April 10, 2006
Sullivan on SWF SEO
Sullivan on SWF SEO: Bizarre paragraph in coverage of a session with Danny Sullivan at a search-engine-consultant conference: "The next question of note was about Macromedia Flash, and specifically on when the search engines were planning on indexing it. Danny responded by saying that nothing was likely to be fixed, and that it should be used sparingly. His response to a jesting suggestion in the audience to "cloak it" was to point them to the Search Engine Watch Forum, where there is a lot of information on how to deal with Flash without needing to go that far." That word "index" is probably underdefined... of course the engines properly point to pages which contain SWF... even their body text has been searchable for years, as the SEO-consultant-crowd finally picked up on last year. My big question: When will the search engines be fixed so that they disregard erroneous information like this? why do they still include bad text? There's an MP3 audio of the session, maybe Danny didn't quite say what he was quoted as saying. More history in weblog and general search... recap is to target your search terms, then use the normal HTML techniques to focus on your desired entry page. Inbound links with appropriate anchor text are still particularly important to being located under your desired terms.
Posted by John Dowdell at April 10, 2006 7:23 AM
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