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December 1, 2006
Metrics beyond pageviews
Metrics beyond pageviews: Ryan Stewart touches on a blogosphere discussion about "these ajax pages don't measure pageviews the same". Lots of metrics end up being used because they're easy to measure, not because they measure meaningful stuff. People have been researching finer metrics for audience involvement for years... DART Motif came out a few years ago, from DoubleClick and Macromedia, to measure things about banner ads beyond whether they merely appear in a webpage... EyeWonder focuses on video involvement. Those with an emphasis on static text who are now dealing with "Ajax" might find this all a novel issue, but there's plenty of prior research on use of metrics beyond the raw pageview.
Posted by JohnDowdell at December 1, 2006 11:26 AM
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