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December 14, 2006
Reuters, Adobe
Reuters, Adobe: Wow. The head of Reuters news agency addresses recent problems in commercial journalism, including this summer's fauxtography scandal, and says "I am pleased to announce today that we are working with Adobe and Canon to create a solution that enables photo editors to view an audit trail of changes to a digital image, which is permanently embedded in the photograph, ensuring the accuracy of the image. We are still working through the details and hope this will be a new standard for Reuters and I believe should be the new industry standard." I'm guessing this would be an application of the Adobe Extensible Metadata Platform, although I haven't heard anything internally yet, but I read it on the internets so it must be true.... ;-) This won't stop recaptioning, omissions, reframings or other distortions, but having an audit trail in media is a great way to check against photomanipulation... kudos to Reuters! [via Jeff Jarvis]
Posted by JohnDowdell at December 14, 2006 3:51 PM
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