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June 19, 2007
Online video use
Online video use: Has blown past significant milestones the past year, according to this survey of 1864 US adults in March. For the first time, the majority of people are using online video every week. Further, 1 in 7 overall use online video daily, and over a third of young men already do so. That's a very rapid shift in people's habits. No-hassle viewing (Flash) and casual creation (YouTube) helped remove barriers, but it wouldn't have grown that quickly unless video served a real need... a deeper, more accessible experience than text alone provides. Video lets us see through others' eyes. It's a critical media type in fostering understanding. And I think we're just at the start of this revolution -- metadata is still relatively primitive, and we're still working on the seamless sharing of content across device types -- even the quality of casual video can be improved, as we're starting to see with image-stabilization programs. Adobe's investing a lot of talent in developing the next-gen video world, and I think the capabilities we'll see over the next two years will make today's video seem archaic. But still, knowing that the total population has already responded so strongly to today's primitive video... that's a significant marker, I think. [via Jeff Jarvis]
Posted by JohnDowdell at June 19, 2007 1:45 PM