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March 15, 2008
MLB.com 2008
MLB.com 2008: A behind-the-scenes look at the baseball site... unique info here. MLB.com had a significant investment in Windows Media assets and systems, and FMS3 was not yet available, so they upgraded the clientside component from Windows Media Player to Microsoft's new Silverlight plugin. They also had "a huge codebase in Flash that is already stable and we were able to reuse it significantly," so the result is a Silverlight video asset surrounded by Flash data and interactivity. Communication between plugins is handled by JavaScript messaging. Frog Design built the basic demo, but the approval process of the project was apparently handled in PDF. Microsoft offered "a dedicated team of people" for the project, and certainly reaped some headlines out of it. Aside from bypassing problems with the older Windows Media Player, the site doesn't seem to have actually changed much. (By the way, the MLB Gameday application is already running, an RIA for exhibition baseball... you can retrieve pitch locations for last nights Dodgers vs Padres game in Beijing, for instance.)
Posted by JohnDowdell at March 15, 2008 5:45 PM
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