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April 15, 2008
Realworld HD H.264 support
Realworld HD H.264 support: In March, 4500 consumers were tested for viewing different types of media files. 2780 of them had already installed Adobe Flash Player 9.0.115. That's 62% of today's computers, supporting no-hassle high definition playback of H.264 video. Considering this browser plugin was released in December, and the audit was conducted in March, then it's an easy choice for realworld use today. (Same goes for the persistent framework caching in Flex 3, too.) [via Justin Everett-Church]
Update: From the first wave of comments, it looks like there's some of the classic confusion over what sampling is, how it works, how to test it, and how to counter it. You can search back, quarter by quarter for years, to hear similar objections addressed.
And, of course, objections are stronger when they are signed with a real name and address, and when "you can't be right because our site is less" uses at least a named site and methodology. Right now, those anonymous objections seem more threatened than informative.
The Millward-Brown and NPD consumer audits have a history of accuracy of overall consumer trends. They do not represent each site's individual audience, but the overall consumer technographics.They are checked against server traffic as well. If you believe that this quarter is somehow less accurate than previous quarters, previous years, then it might be useful to suggest what suddenly changed.
Posted by JohnDowdell at April 15, 2008 9:23 PM