Notes from MAX 2005 keynote (being updated)

Notes taken at the MAX 2005 general session/keynote.

Please excuse the rough/unedited nature of these notes!


Notes from the MAX 2005 keynote. Over 3000 in attendence (standing room only – or sitting on the floor at the back in my case).Ze Frank – Opened the keynote with a very humorous talk.Steven Elop -100 million people have downloaded FP8.400,000 during this [1.5 hr] keynote.New ways to communicate with customers (blogs, knowledge base) this past year.Mobile – Lots of announcements in the past year from Samsung and Nokia.Tomorrow – announcements for mobile in north america where you (developers) can make money.FlashCast soon in north america.Microsoft: two words to MS: “try again”.New ways to participate in the development of Flash Player.—-Kevin Lynch:Check out Tim O’Reillys document on his blog about “what is web 2.0″.* Now: Studio 8, FP8, Flash Lite 1.1, flex 1.5.36,000 people have seen presentations about the product.1.5 million have downloaded Studio 8Flash Lite 2.0: AS2 based.* Coming soon (very soon):New line of products – Flex Builder 2, Flex Enterprise Services 2, Flash Player 8.5.Flash Player 8.5: New VM for AS3.0AS3.0 – performance improvements, EMCAScript standard language, DOM Level 3 even tmodel, E4X (ECMAScript for XML), Regular expressions, runtime error checking as opposed to only at compile time.Flex Builder 2: Based on Eclipse. Pricing will be under $1000 for Flex Builder 2. Compiler is built into Flex Builder 2. So everyone can start building Flex applications. Can work and build things without the Flex server.Flex Enterprise – the server version of Flex.Mercury Interactive – partnering with Macromedia to test Flex. Integration between Flex and Mercury’s performance and quality center to test and optimize enterprise Flex applications.This is up in *Macromedia Labs*. You can go sign up and download alpha (etc) builds of products. You can go get Flex Builder NOW from the Macromedia Labs site:http://labs.macromedia.com* Future:- Future ScenarioSample site shown of what a “future website” might look like, and things it might be able to do. For ex: HTML and Flash integration, RFID (barcodes), offline and online, phone integration, print, and so on.- Architecture- “Apollo universal client”Flash and HTML integration. Run outside the browser (ie: locally on your computer). MXML, Flash, HTML, PC/mobile frameworks. Server-side: web services.Scripting and display integrationData syncOnline/offline,Desktop integrationNotificationone-click installationUpdate managementSecure sandboxWill be posted on Macromedia Labs when it gets to alpha stage.—-Bruce Chizen:Talking about intentions.Goal to provide an engagement platform.At the core Flash/PDF. Applicatios that are cross platform. Common user interfaces to increase productivity.Commitment and promise for more compelling demos next year at this time.