Site of the Week: Nike Air website

Another nice Nike site to check out for nice/seamless video integration -

http://www.nike.com/nikeair/us/

The effect on the “shoes” section of the site is quite nice.

2 Responses to Site of the Week: Nike Air website

  1. al says:
    July 31, 2006 at 10:06 pm

    yeah, really sweet site and original too. It just made FWA site of the month.

  2. david miller says:
    October 12, 2006 at 10:40 am

    If you liked that use of video, look at this: http://www.livetheblue.com/They must load two videos at a time, because when you select the details, the live video stops and blurs that frame. I presume a “blurred” alpha version of the video is playing concurrently?