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Site of the Week: Nike Air website

Another nice Nike site to check out for nice/seamless video integration -

http://www.nike.com/nikeair/us/

The effect on the "shoes" section of the site is quite nice.

Posted by Jen deHaan on July 31, 2006 02:43 PM |

Comments

yeah, really sweet site and original too. It just made FWA site of the month.

Posted by: al | July 31, 2006 10:06 PM

If you liked that use of video, look at this: http://www.livetheblue.com/

They must load two videos at a time, because when you select the details, the live video stops and blurs that frame. I presume a "blurred" alpha version of the video is playing concurrently?

Posted by: david miller | October 12, 2006 10:40 AM

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