Day 3: Sneak Peeks General Session at MAX 2006

[Note: the below is unedited live blogging – please excuse all the typos and bad spelling. ]

Time to spare while I wait, so todays notes get an intro.

It’s the final day, and the best general session at MAX is about to begin. For the first time in the three days, I have a “low” wireless connection to the network. But, alas, actually connected. Point being I MIGHT be able to post this during or right after the session.

The entry music (speakers in the hallway leading to the warehouse these things take place in) on day 1 was crashing waves, day 2 was birds chirping, and today – crazy clown music. Not sure if I should ready anything into it.

[Aside: Soundbooth, mentioned in the Day 1 keynote is now on Adobe Labs: This is really great stuff, especially if you’re a Flash or video person, so check it out.]

But this is the exciting one folks. I’m in my typical position way in the back, with fingers limbered up and ready. And without further ado, the sneak peek notes:

Marc Eaman, Corporate evangelist

Going to bring up smart people computer scientist and product teams to show you some great stuff from the Labs. Risky because flying without a net – no backup systems. Show you the coolest and greatest technologies dreaming up.

Logistical slides:

* Can’t promise that everything shown today will make it into an Adobe product or service.

* Will take advantage of SMS voting – competition! Vote for your favorite (real SMS system that uses CF and Flex). Let us know who you think does the best job.

* For the first time this year, invited key developers and partners to participate in the sneak. Developers will show what they’re working on too.

* Prize will win an XM satellite radio with a subscription.

First guest – Connect.

Peter Ryce – “Connectionist” and Dean Chen, Computer Scientist

Adobe Acrobat Connect Professional

* Dean and him are 60 miles apart, and when they want to get together use Yahoo IM. Show chatting back and forth.

* Yahoo has plugins (latest) which use Flash. So he is selecting his name out of the buddy list and launches Connect meeting right out of Yahoo Messenger. Then these guys are sharing a PDF (I mean, what else? PDF the planet, people).

* Plugin SDK for Yahoo used to develop this.

* Something different about meeting room – the documents are not FlashPaper – they are actual PDFs inside the Connect room (PDF rendered inside Flash Player inside the Connect meeting room).

* They can step through pages, zoom into the document. Pretty cool!

That’s it from the Connect team.

Tim Buntel – ColdFusion

* Tim promises not to make any Vegas jokes.
* Showing Scorpio features coming up.
* But he IS going to show the CF team photos from last night in some compromising positions.
* Tim says something is wrong with the server! He want’s to show the photos! But he needs a super powered human … YOU COULD USE SCORPIO MAN! Whoo! Save our application, Scorpio Man!!
* Ben Forta is his favorite favorite super hero – (Ben on stage in super hero suit)
* Tim needs help, needs to find out what’s happening to the app.
* “This is why we don’t allow product managers to write code” says Scorpio Man
* Can see a page – neato summary page that shows info about the app – can see response times, memory usage, canned reports to show a quick snapshot of what’s going on, memory usage, database info (queries active, what’s fast, slow, errors), set different alerts and settings. If want info sent to me, or execute things, can do so.
* Goes to summary page/request page. See partyindex.cfm – sees tags and functions executing in template, and there’s a problem in the cfquery. Particular line of code with problem showing on line 69 – can quickly go and fix it.
* Tries to show images, but they’re hideously manipulated! Someone has scaled the image! Quickly changed, saved, and…
* Images of Bill Gates!!!

And that’s the end…

Hart Shafer, Soundbooth

* Looking to build a product without audio expertise, but need to get some audio work done.
* Task based controls.
* Built in sprit of apps like CoolEdit2006 and SoundEdit16 (woot).
* On click interface.
* Plays WAV file. Grab handle to trim.
* Can do quick edits, can see the fades in the wav form.
Quck action button to do default fade, change vol.
* Single click to normalize the file. Every file needs to do these things right up front, so very easy to do.
* Any selection can be quickly changed – just select it and you can change just that selection separately.
* Make a selection and cut and paste the selections.
* History so you can go backwards and forwards to use specific edits.
* Task based interface. Plays file. You can hear a sound effect. The squeak at the beginning is too loud. You could try to use equalizers, but they’re difficult to get in and isolate the sound like that. One of the tasks is to remove a sound. And you can see a spectral view, you can select in frequency and time. Don’t need to know exactly what’s happening – you can look in the spectral view and you can actually see it. And so you can select it and JUST hear the squeak!! (applause). And you can drag a volume down and made the squeak quieter.
* Make a selection on the small sound, and use tools on them. So you can select the squeaks and remove them by just deleting them from the spectral view. (more applause)
* Tools for specifically removing rumbles, squeeks and so on.
* Create music with Soundbooth.
* Choose the variation of a particular piece of music, duration.
* Instead of choosing preset variation, you can go to auto variation mode – you can go and drag it around, make it the same length of a video file.
* Can also adjust parameters of the sound. Intensity slider, modifier sliders, can change what the track sounds like.
* From a single score, you can make a bunch of sounds to match a mood.
* You can create keyframes to adjust the intensity and mood. So if mood changes in the video, you can keyframe and “animate” the audio to match your movie.
* Can customize and fit with the mood of your project.
* Playing “slow dirty funk” music (you know, it’s Vegas).
* Wants to go use the music in Flash. Opens a QT movie that has the soundtrack added.
* Goes in markers panel, and you can add them staticly, while recording, while playing.
* Add name/value pairs to use in Flash.
* Export as FLV, and embedded into the video. Or export as XML and use however in Flash.
* Can drop in FireFox — ooooh, this is in labs today (see link at top).
* Hart wants your feedback. What will be most useful. Come try out!

Hart actually finished with ONE second left! Good goin Hart.

Danielle Beaumont, Fireworks

* Fireworks team in middle of adding a bunch new functionality in FW.
* Rapid prototyping and taking that prototype and dropping it into Flex.
* Scanario: client asks you to prototype a Flex slideshow app. Want a fleshed out design, and that can take time. FW wants to make that process quicker and cleaner.
* Starting with new common library in FW. Allows you to make smarter objects.
* When drag onto canvas, PI has png files with layered info, using JS you can add attributes.
* Can change state of the buttons. in PNG file states have been added (down, over, etc).
* Adding a Flex component onto the canvas. Window component. Has 9Scale in the symbol to help with scaling issues.
* Showing the difference between something with 9Scale and without.
* Adding more design elements – thumb scroll, adding numericstepper with text. Play/pause button.
* Took grand total of 2 minutes with the explainations.
* Say your client wants to see variations in the design.
* Pages panel: each page is a separate web page. PNG inside of a PNG. Has frames and slices. When exported, it will export as separate HTML pages.
* Click through HTML mock up that they will post to the site.
* Instead of telling clients what to do, you can create the functional site.
* Turning on the web layer in FW.
* Drag out a next and previous button for the interface, and she’s going to add some simple HTML work – hotspot added to buttons.
* So then you can export a functional layout.
* You can send FW stuff to Flash, DW, and here showing how you can send it to FlexBuilder.
* When you export, they are going to export MXML!
* Double clicked the MXML, and it’s all positioned, Flex components are there, named components (applause).
* Fully styled everything.
* Flex layout shown, and it all works in Flex app.
* FW is in beta – FW is not a large team, but they’re adding a lot of functionality.
* Accepting applicants to the private beta.

Jason Williams (PM) Andrei Dragomi (computer scientist) – Flex Data Services and Ajax Bridge

* Show some of the integration between Ajax applications and Flex Data services.
* Rich applications made in Ajax, but limited in way you can interact with data.
* Spry used in the application being shown. As interact with it, you can see various regions updated without page refresh.
* Visual aspects are dynamic, but the data is not dynamic. You can easily fix with Flex data services.
* Now including some new JS libraries for Flex data services.
* Replacing Spry dataset with Flex data services dataset.
* It changes the page to now include Flash Player, pump all the data previous through XML now through Player and Flex data services.
* Looks the same, despite the change.
* Power comes when you start to modify the backend data for this app.
* Bringing up another application, Flex app. Looking at exact same data as the spry app. Making some changes to the data in the Flex app. Changing some images and so on.
* When click the Save button are sent to server, process, apply to backend store, and PUSH the changes to all the interested clients. Spry changes without any clickin or page refresh or nothin – pushed to the spry app.

(now Andrei is on stage)

* What going to show is how much data and what speed can be pushed out to an application.
* Showing a regular application – built with spry. Stock updates, news, compare prices, etc. HTML data, etc.
* 2 things different – Flex charting components there. Hard to show with HTML. All the data is coming in real time. Only 2 HTTP requests being made.
* Ajax and Flex in the same page. Pushing data down from server to all the clients on the same page, and they interoperate.
* Best of both worlds- HTML rendering, data pushed down in real time. REal time GPS data pushed from server to a bunch of cleints, etc.
* Many possibilities

Elizabeth Irizarry (Computer Scientist Flash team)- Flash and ActionScript 3.0

* AS3 means you can take advantage of Flash Player 9.
* Features to transition more smoothly between AS2 and AS3.
* Enhance existing features.
* Notices problems in workflow: lots of trace statements, errors hard to read, switching between documents to do a test movie, etc. Can be a lengthy process.
* Showing a blackjack game in AS3.
* Doing a check syntax in her code. Instead of Output panel, you see new Compiler Errors panel. Gives same information (location, description, source, tooltip) – when you double click the error, it takes you to the error in your code.
* You can click to next error in the compiler error panel, and it takes you right to the spot in the code. Less time tracking down errors, just spend time fixing them.
* You’d have to go through a bunch of documents to look for movie to test. Now you can loosely associate an AS file with a Flash document.
* So now in an AS3 file. Setting the target to the associated FLA in the title bar. Then from AS file, do a ctrl enter, it exports and brings up SWF without ever going back to FLA file.
* Want to be able to see what’s going on inside – trace statements is primary way to debug.
* In AS file, setting some breakpoints in the AS. Targeted a FLA. Exported movie, and it switches to a debug mode! Showing the new debug workspace in Flash.
* Debug console at the top. Variable panel to introspect, change, etc. Step through, and as stepping through you can test conditionals, see values returned, and so on.
* Resume, bring up movie, in standalone player separate from authoring tool. Can now debug while the movie is running. Authoring tool comes up, and in code. Continue, and movie is back, and shows changes in SWF.
* When done debugging, closing player window, and back in editing mode.
* Hopefully make the transition to AS3 user, rougher edges of compiling and debugging better for all.

Scott Fegette (Developer Relations) – Dreamweaver

* Things to make CSS design easier for you.
* Biggest problem when you get out in the wild with different browsers. Proper rendering for all browsers can be a chore and trip you up.
* New solutions to have the community identify and tell others how to fix these things.
* In order to find solutions can be tricky – forums, websites, blogs, etc and hard to find what you’re looking for.
* DW has cooked up CSS Advisor and Cross browser compatibility check.
* In DW, there is a “check browser compatibility” option, and it has found an issue with the code in DW! Shows the name of the issue in a results info.
* Even has a 75% confidence rating this is what you’re looking for. You can go right to exact line in the code where the problem is. Shows a tooltip with what the problem is (tooltip over code).
* Found the problem – now you can view the solution (a button). The button takes you to the CSS Advisor web site.
* Showing the CSS Advisor site on Has ratings, community feel. You can edit and add information to these posts. Synopisis of problem, and detailed summary of solution. You can add comments, alternate solutions, etc.
* DW wants to help show a searchlight into the community, to show the alternative solutions and bring the community in.
* The site tells Scott the solution, so now he can go into his CSS code, and is editing his code so it’s compatible with IE6 on Win.
* Going back to IE6, and sure enough, it fixes the design.
* Different clients have different requirements – you can go in and set all the target browsers, target versions, and you can step through the possible issues in your code – more effective in debugging your code so you don’t have to do a bunch of Google searches while you’re working.
* Hoping that features like this will extend DW out to the design community so it’s not a lone island. Engage the community to help others fix.

Geoffery Cubitt, President and CTO Roundarch– Flex and SAP Integration

* One of our partners.
* Flex – how to make more business better.
* Field service solution
* Flex + SAP integration
* Showing a hardware site, and there is a “server problem” on the site. Going to technical help on the site. SAP call and web services call to bring back product data.
* Going to upload server log to site – “you have a problem and you should call customer service” — calling to customer service through the web site.
* A window opens, and customer service entered. Shows him on the web cam — real time interaction in the Flex app. Real time collaboration with technical services on a web site. Chat room, etc, and it brings up window that’s a screen share — and a white board. So you can show an image of a computer and circle areas to look at. Show videos to client through site.
* Work together on forms, submit the order from the Flex app.
* Push down to server layers – complex SAP calls pushed.
* Communicates back that there is hardware in stock.
* Push messgaes to call center app.
* There’s a map that opens – mashup with yahoo maps in the Flex app. You can go offline, go back online, update order, and so on.
* Call center updates as resolved.

Beau Amber, CEO and Founder of Metaliq

* Been working with Adobe on components on future versions of Flash
* Fast, flexible, performance oriented
* Demoing accessibility.
* Flash application shown, and some components. JAWS is reading out the elements on the screen.
* Base level of screen reader action, keyboard stuff.
* Now show visualiation based application. Pinging different servers all over world, and shows current activity.
* Showing slider component, buttons, datagrid.
* Sorting on datagrid.
* Fun things to do to poke around with your data.
* In Has button component on stage, compiles.
* If you double click on it, you get all your skins. Click on the skin and you can edit it. Scale 9 used, and he’s editing the skin. Grabs over skin, and then edits it. Woot, rainbow button.
* See newly custom, designers are going to kill me button.

* One of great things of components in flash, you have power of AS3.
* List component. Using dataprovider to add items, real time updates and event handling.
* Performance was goal. Can do muliple things at once, key selection, scroll. No extra cycles in background, etc.
* Sort 200 records, 1000 records added, 5000, pumping a lot of data into background. Million items, and still have performance and interaction. If you hit clear, the garbage collector comes around, and nose dive in memory usage.

* Starting to develop custom components with zoomify. Working on update of zoom and pan.
* You can zoom into image on multiple levels, and pan around.
* Everything pulled in tiles, quick and omptimized. Used a lot in medical field.
* Showing a 1.2 gig image you zoom in and pan.

Michael Kaplan, Director of Engineering, Acrobat 3D

* Have a PDF. Has a 3D razr phone in the PDF, click to activate and can drag it around.
* Button on the page. Maybe activates something – seems to activate a Flash SWF in there. There is a click me button in the SWF, and it reacts to the mouse – and the Flash SWF has an event from PDF to Flash – so PDF and Flash are interacting. 3d phone is in the SWF. Mousing over the buttons on the phone in 3D — and you can interact! So wrapping the SWF around the 3d phone!
* Background Flash movie, flash wrapped on 3d, and foreground Flash in front that has a UI as well. It, the foreground UI, is interacting with the 3d phone.
* You can dial on the phone. A 3d hand comes in and dials the phone.
* All different flash is interacting together.
* Showing the Flash video playing on the phone now. With sound. All of this in a PDF. (Applause!)

One more!

Ben Nunez, CEO, xif — CommuniGate Pronto!

* Parner in lighthouse program.
* First time in public, Apollo app shown being developed by Adobe partner.
* In hosting group, primary focus is on messaging (email, IM, etc).
* CommuniGate systems flagship product holds world record for most messages processed.
* Great opportunity to merge their hosting with CommuniGate messaging.
* Beta version of messigng shown.
* Entirely Flex 2 built, Flash Player 9 – email, calander, contacts, single pane interface. Sockets used to have a live connection between client and server. Data flows. Shows gmail sent to this – data flows instantly, no page refresh.
* IM integrated into the application. Has buddie in there – showing IM to Kevin, who is in the audience somewhere.
* Can set presence to busy or away.
* On IM Kevin says “Scorpio is attacking me”. And the response: “kill him”.
* Drag and drop – whole folder system in Tree structure. Real time – you can drag the panes. Familiar UI. Very flexible in adding in other applications. News reader in there. Proxying through server. Not using Flex Data Services – just Flex app talking with server. No middleware. Needed that for scalability.
* One of key features on webmail – stuck doing one thing at time. Windowing system built in, so minimize apps down to tray. You can minimize things, and then come back to them (much like Windows where you minimize).
* most exciting feature: voice capabilities – voip. Call control, voice mail system, data flowing into system, and can play voice mail where an MP3 is stored. Displays in email (a small audio player). Call forwarding, do not disturb, call waiting, voice mail, etc etc. Multiple lines, dragging and dropping to transfer lines.
* All running in apollo.
* Met with adobe just last week, and since then made this thing work in Apollo.
* Within 30 minutes in Quiznos at airport, and they dropped the Flex 2 app into Apollo.

Audience favorite

* Vote for favorite above, using SMS…
* It seems like Acrobat 3D is pulling ahead, with close second being Soundbooth … third is ColdFusion….
* Countdown music…
* And the winner is…. … .. … ACROBAT 3D! 31% and Soundbooth with 28% comes in second.
* Michael wins the XM radio. Congrats Michael, and Acrobat 3D.

And that is the end folks! Enjoy!

Day two General Session from MAX 2006 (Includes MAX award winners)

Another day, another set of notes from the General Session keynote. Lets paste these in now…

Day 2 General Session from Adobe MAX 2006
Over 3500 attendees.

“Can you hear me now” Verizon dude is onstage. He just says “this is awkward”. And leaves.

Kevin Lynch

* Correct an agenda item.
* Opened in acrobat.
* Adds a comment. Send it for shared review. Do some stuff, and then sends a message out to everyone applicable.

Another interesting thing you can do is – you’re working on a PDF, and you want to actually talk to someone. A “Start meeting” button. Press meeting button, and invite someone in to collaborate with you. So he’s inviting the founder of adobe, John Warnock. John is on video from San Jose using Connect (the software formerly known as Breeze). Kevin is excited about the web, and John W. is creating websites as his hobby, as opposed to golf. Every single Adobe application is scriptable.

Al Ramadan — on mobile

Turn our attention to the non-PC opportunities. Most of the devices you could put flash on were outside of the US. Feedback from developers and designers was how to make money in the US. Making money in the US is the theme of his presentation today.

Start where we kicked off last year. Started with the cool new devices you could get. One of the day is Chumby – cuddly alarm clock that streams Flash content. Streaming to device is live traffic cams, weather, etc. Innovative content distribution opportunity. More devices are emerging doing this stuff. People from Chumby are here today, and they have a BOF session here showing us how to make some $$.

Other favorite Playstation 3. New CPU, 35x faster than PS2. 60 gig drive, blue ray support, 7 wireless controllers. Drives 2 HDTV monitors. Flash is built right in as part of PS3.

NTT Docomo leading the way, the innovator of the new phones and experienes for Flash on the phone. Japan phones growing at amazing rates. Korean is having rapid growth. Samsung and LG doing many flash enabled phones.

D900 Living world product from Samsung. UI of the phone adapts on the basis of the time of day, signal strength, depends on what location you are, and changes the backdrop, how many messages you get. Morps to your own use. Probably will change how we build phone experiences.

Flash making its way west. (From Asia to Europe). Nokia phones – certified 31 new handsets in 2006.

What about the US? This is where it gets really excited – introduce John Stratton of Verizon wireless (VP and CMO).

Partnership between Verizon, Qualcomm, Adobe. Announce that the three launching FlashLite 2.1 technology – partner with developer community to create these applications (games, wallpapers, other apps). New level of mobile experience for customers. Created several handsets – Chocolate and many more phones in 2007 and beyond will have Flash on it.

Verizon guy is back (the can you hear me now one). Flash team is behind him (San, Jethro, San, Lily…. Dani from Fireworks is there too!)

Announced last year – Brew, FlashLite for Brew. Super successful beta in the summer with lots of feedback. It’s ready – FlashLite 2.1 for Brew is available and shipping today.

Effort to let the developer community to make some money.

Qualcomm – Peggy Johnson.
President of Qualcomm internet services.

Here to talk to us about how to make some money by developing Flash content.
She is sharing a brief history of qualcomm, brew, handset manufacturers, and so on.
How it works when you create mobile content: Developers develop, go to testing group so can run across different handsets (3rd party), operator looks at the applications and decide which ones to take to what customers, and negotiate with developer (a price that’s paid when anyone downloads it). Exposes the apps to the end users that select what apps they want to download. The charge goes to customer, they pay, and then money goes to the developer. The developers then develop more, and the cycle goes on.

No matter how small you are, you can make some coin.

A few small guys who made MMS have made a lot of cash, and then were bought.

Wireless operators – Verizon is the first North American operator to have Flash enabled handsets. Were also the first to go on the Brew path. Over 65 operators that Qualcomm is working with today – they’re all your potential customers.

Why does Brew love Flash. The community knows that this can make them money. Looking at the Flash community, and make Flash developers part of this same cycle.

Since origin of Brew, have paid out $700M — in space of one year, doubled the payout to developers.
Brew is the leading wireless platform.

Open invitation to join the Brew ecosystem.

Al Ramadan

Partnering with 3 content aggregators –
* Atom (division of MTV)
* FunMobility
* Smashing Content, a division of Smashing ideas.

Primary point of contact into the Brew community. Sessions about this: “Making money with BREW”

Bill Perry – Global Developer Relations for mobile and devices.

Here to show how you actually build things for devices.

Verizon wireless is enabling the first flash ecosystem in the US.
Take your existing skills to build Flash content for millions of mobile subscribers.

Opens Flash Professional 8, has a game open.

Download alpha release of Flash Lite 2.1 from Labs today. [Flash Lite 2.1 authoring on Labs] and Flash Lite 2.1 for BREW on Labs.

Opens Publish settings
* Specify Flash Lite 2.1.
* Post processor – FlashLite BREW

Publisher wizard – download today on Labs.

4 simple steps to walk through.
* Identify output – class ID (randomly generated, get it from Qualcomm site).
* Output info
* Icons
* Define output settings — generate .mod (like a SWF with stuff wrapped around it) and .mio — native extensions for BREW enaboled handsets.


What happened — publishing wizard created the files, put in folder on desktop — and now you see the built in emulator in Flash 8. Then you can try the game in the emulator.

— Showing the folder where the files are.

Next step – transfer the files to a Verizon handset and test.
You use some other software to transfer it to the handset. You drag and drop your files in there.

Disconnects and restarts the phone after the stuff is transferred over.

* All software is available today. Any person with Verizon can download/play this particular game.

Shows the game is on the phone.

You don’t have to work with the mobile operators if you’re a Flash developer – you can work through the intermediates (the partners noted above) instead.

Sell apps directly to Verizon wireless, or to one of our 3 partners.

How can we improve the mobile app workflow? Photoshop and Flash. Improved workflow scenario using both of these tools.

Using Photoshop next, has cafe Townsend open. Before hands it over to the developer, wants to make sure the design looks like you want it to.

In Photoshop, select Save for Web and Devices

At bottom to preview content, and it opens mobile emulator – newer version of mobile emulator that we’re working on. Making sure that image size, display, alignment is OK for the designer. Can check that it works on a variety of devices. You can change things like brightness, make sure that the contrast is OK when the phone is indoors, outdoors, etc.

Now he has it in Flash next. Content is there, and he selects Test Movie. New feature called detach to detach the phone from the screen. Other new features include:

* Memory profiling
* device state information
* performance emulation

Flash Lite wallpaper shown. What it does, depending ton time of day, it changes the background appearance. Currently you need to transfer it to handset to test. No longer in next version of device emulator.

You can change the time in the emulator and it effects this background thing.
If you change the battery level, things happen in interface.
You don’t need to go up and down an elevator to test changes in reception and so on.

Performance emulation too.

Running a frame-by-frame animation. Performance emulation will show how the animation actually works and runs on the phone. So you can check out “emulate performance” and the particular animation slows way down, so you can get way more of a sense how things will appear and what to expect without needing to always transfer your work to the phone.

Kevin Lynch

Two attendees at MAX decided to get married during their trip to MAX – Georgio and Barbara will be getting married today.

Youngest person attending – 14 years old. His name is Max. Max onstage with Kevin. He has been learning a lot of Flex stuff. He has been creating custom components already. (Holy crap). He is getting a swag bag! And a Lego mindstorms kit. Lucky (and smart) kid. Good goin, Max, keep it up.

Bruce Chizen, our fearless leader.

Adobe wants to leverage the Macromedia relationship with developers, and enhance the great work that has already gone on. And not mess it up.

Hard at work delivering on the committments that we have made, and hopes that community sees that – tools and resources, forums, SDKs, training sessions, experiments on Adobe Labs and more. Yesterday and this morning, showing progress on how take existing tools and new tools to develop more seamless workflows so we’re more productive and effectives in changing the world.

Pleased with progress. HTML workflows that streamlined by combinging DW, PSD, Spry. dynamic media workflows enhanced with Flash, AE, Premiere, Soundbooth. RIAs created more efficiently, take advantage of FlexBuilder and integrate it with design tools. FlashLite extensions to BREW netowkr, to leverage content you can create with existing tools and talents.

Innovation most excited about – Apollo. Will truly revolutionize the way the world will interact with the internet in the future. Opportunites for developer community is limitless.

Share some of the submissions to MAX that most impressed him.

Kane County website that automated the process for restraining orders. By doing so, it protects a victim of domestic violence – get protection for that person much sooner than they could have if the developers didn’t create that application. Compelling application.

Fidelity – working with home loan application. Morgage application that used a bunch of tools that made the process more efficient, application processed more rapidly. What is interesting is the application progress for end user more fun and engaging than ever been in the past.

Click TV has done a great job – taken interactive video to a new level, helping users to more easily navigate and control the video experience more than ever before.

Volkswagen – new GTI model, allow customers to configure car in an engaging way. Allow customer to watch a film or video of the car. Obtain a customized PDF, schedule a joy ride with the local dealer.

Few examples of the great stuff this community is doing with a bunch of tools working together. We together with our tools and how we’re using them – turly changing the way the world is engaging with ideas and information ™.

Would like to recognize all of those who have submitted these applications, taken the engagement level to a new plateau. Today we have with us 16 finalists with us in the audience.

Pleased to contiue the tradition of the MAX awards. Kevin up to help Bruce do the honors.

2006 MAX Awards

* Achievement category: Charter One Bank 4 point systems — Automated document something.

* Advertising and Branding: Volkswagen, GTI features. IQ interactive, and Crispin, Porter and Bogusky.

* Industry Innovator: Warder Course Auction, The Warton School [Flex and CF to create a auction thing]

* Interactive Process Management. Verizon Wireless — Smart Flyer

* Media and Entertainment: Click.TV [Video customization, video editing on site]

* Mobile and Devices: Poolside Air Hocky, The Design Assembly [3D manga style characters]

* RIA and Web: Channelmaster 4, Dorado. [Dashboard for morgage people]

* Training and Collaboration: TeachCTA, Multiweb communications [Physitcans to identify diseases, etc – realtime training environment]

* Peoples choice: [voted by the audience using SMS into some CF/Flex app] Volkswagon GTI features

Kevin Lynch says good bye.


And there you have it! It’s messy I know (and I’m not sure if I spelled everything correctly for MAX awards) – perhaps I’ll clean it up after. But now I’m back to the exhibition hall (by the way, I am giving away free books to those who fill out a survey my team crafted up. I have maybe another 10 or 15 to give away (by mail, we’ll send them out afterwards so you have a large selection to choose from – including the hot Flex 2 TFS book). Come find me, give me some good solid answers, and a book is yours.

See ya.

Keynote from day 1 Max 2006 – 9 pages from word…

I took a bunch of notes in Word today, becuase I couldn’t get onto wireless until… now back at the hotel. So here is the dumpage of notes I took at the keynote this morning at MAX.


Keynote from Day 1 of MAX2006 Las Vegas

Walked in, lots of blue lights. Keynote starts with Blue Man Group and a lot of paint, drumming, and music. Nice. Big intro.

Kevin Lynch

Shantanu Narayen

300K people have downloaded lightroom from Adobe Labs.

New on Adobe Labs: Adobe Digital Editions – completely coded with Flex.

A completely new way to read and manage eBooks and other digital publications – built from the ground up as a lightweight, rich Internet application (RIA).

Ben Forta – hit 3 millionth mile spreading the good word about ColdFusion.

Ben took a few weeks off, and during that time actually received a letter about the airline has noticed his mileage has “dramatically decreased over the past few weeks” and checking on his well-being.

Video technology available from cell phones to devices in the living room. While the PC is still the dominant – over a billion people in China and India who will never use a PC. Need to have technology on devices.

Looking at major milestones:

* Made a major milestone – Flash Lite running on a 100 million devices all over the world. Key strategy is Flash Lite is the consistent user interface, and spreading FlashCast.
* Two of the most heavily trafficked web sites in the world combined into a single web site. ColdFusion and other applications used to combine the two sites. Traffic continues to grow on the site.
* Flex 2.0 delivered recently. Over 100 thousand developers have downloaded it already. Brand new FlexBuilder to build applications, Flex data services, offered for a cheaper price (SDK delivered for free).
* – try to solve the puzzle.
* Flash turns 10 (August 9th 2006) – great celebration at San Francisco office.
* Announced the new version of Adobe Acrobat (September 18th, 2006). Able to take MM technology and integrate it with Adobe technology (Breeze, now Acrobat Connect).

Beyond Boundaries is the theme of the conference. Work with the community to deliver better tools, clients, services. One word to sum up “to deliver a more engaging experience”.

Kevin Lynch

* Flash 7, 80% penetration in a year
* Flash 8 in crease in adoption. Reached 80% penetration in nine months.
* Flash 9, released a few months ago. Over 40% penetration in a few months. Will be 80% by nine months.
* Web is upgraded in a year or less. Innovate faster than any other technology on the internet.
* Flash Player 9. VM demo – shows how Player 9 is 20x faster – performance boost. So you can build much more capable applications. Just in time compiler. Fastest script engine around.
* In addition to RIAs, see revolution of video on the internet driven by Flash. Top sites use Flash to deliver video.
* Flash Video momentum – as soon as Flash Player 8 out and new codec, explosion of Flash Video online. 800x more video delivered in Flash 8. Enable people to do interactive video on their sites.
* 100K Flex developers.
* Over 200 million PDFs on the web.
* HTML + Flash + PDF online. How can we make you more efficient and productive? Enable you do to new things.
* HTML: Web site workflow. Start with PSD, and then go to FW to build an interactive prototype. Then go to DW to add in spry and so forth. Demo

Greg Rewis – Photoshop, Fireworks and Dreamweaver workflow

Web and HTML workflow rarely starts in HTML. Usually the process starts in Photoshop. “What we have in mind for the future of our workflow”

In Fireworks: Open a Photoshop file in FW – open it exactly in the same as PSD. Expand our layers, nested layers, slices from Photoshop. Why would you want to do it? Want to share it with your client.

You could create a bunch of PDFs that you’d email to the client. But it’s not very interactive. So you have imported the PSD file into FW – we envision a workflow where you open multiple PSD files, and create pages from them. So you have a series of files from PSD open in FW simultaneously.

Envision a workflow where you can take any layer, and share it across multiple pages. In the demo, a navigation bar that is shared across the web pages comped in Photoshop. You can designate an area that is shared across several comps. So if you make a change in the nav bar (say) it updates on all pages.

Can turn on a web layer with hot spots, and they link to pages that you create in FW. A list of pages shows in the PI. And you can create links over to them. So when the client sees them in HTML, you can see the interactivity in the browser. You can move around the pages of the site, feel the way the web site will look and work.

Switch to DW to make the site work. You can take the pieces from FW and put them back together.

In DW, it will automagically optimize the Photoshop file that you copy and paste when you bring it in (you see a dialog where you can specify optimizations to PSD/image before pasting in DW).

Ctrl double-click on an image in Dreamweaver – Photoshop and DW can communicate. Any changes made in PSD will be reflected in DW automatically.

Demoing Spry framework in DW. Spry is a framework for Ajax development that is accessible to designers. Built in features in Dreamweaver next, minimal coding, accessible through dialogs. In the future you should be able to interact with Ajax much like you interact with HTML. Ajax in a dialog so you can easily add it to your pages. As simple as being able to choose the right animation/options, etc, in DW. Imagine a workflow where designers and developers can communicate together. Just a bit of HTML and CSS and that’s it.

Encourage you to get familiar with Spry framework. It’s available on Adobe labs. Already released three versions of the Spry framework on Labs. Also, be sure to sign up for the Fireworks beta.

Kevin Lynch

Show two workflows for flash. Dynamic Media, and the other RIAs.

Design comp in PSD > Flash > Add video effects (After Effects) and Add custom audio with mystery app.

Mike Downey (Flash PM) and Steve Kilisky (After Effects PM) – Dynamic Media workflow

For the purposes of the demo:
* Mike: role of Flash designer
* Steve: role of video producer

Mike is working in Photoshop “next” to lay out the website (slices, layers).

Want to solve problems in workflow so you can work more efficiently. This demo will show things that we’re doing for future version of products to make things easier. Mike points out new workspace, that it gets the “interface” out of the way so you can focus on the content.

Photoshop “next” has:
* Docked panels.
* Ability to collapse into iconic panels. If you want to access it, click on the icon and the panel flys out.
* In layers panel. Showing layer hierarchy (folders, etc). Some marked as not visible. Some layers have blends applied.

Going to Flash “next” to work on the PSD.

Future release of Flash, you can import a PSD natively. (Mike is demoing this).

* In Flash “next”. Opens the PSD file importer.
* Layers are still invisible.
* Layers have hierarchy.
* Any layer can maintain integrity and edibility that was in Photoshop.
* Can uncheck certain layers.
* You can maintain edibility of text.
* You can give instance names right in the importer.
* Save a lot of time right up front, so you don’t have to clean up files after you bring them in.
* You can tell Flash to make the Stage the same size as the PSD file.

Content brought into Flash. The blend mode from PSD is transferred to a native Flash blend (shown in Property inspector).

Steve – After Effects “next”. Focus on two areas.
1) Richer more efficient workflow.
2) Show you some tools to express your creativity in new ways.

* In AE, same PSD file is open in After Effects. Isolate the camera.
* Showing the Puppet tool in AE “next”. Can quickly create a character animation with no keyframes set and so on.

* You can embed cuepoints right in your AE timeline, so they’re there when you export FLV file.
* Future: FLV can be output from AE render cue, so you can batch render. True promise of create once, deliver many. Minimal effort.

Audio – introducing Soundbooth.

Audio for non-audio designer. Introducing latest audio technology that we’re working on. Publicly unveil for first time. Soundbooth. Designed for non-audio experts: Flash and video professionals.

Used for:
* Add audio effects
* Audio creation
* Audio cleanup.

Soundbooth uses a task based workflow.

About Soundbooth:
* Will include a wide variety of audio scores that you can customize.
* You can change the variation on audio.
* You can modify and customize to get just the right sound/mood that you’re looking for.
* Output in typical audio formats.
* You can embed cuepoints and output as a FLV that you can reincorporate into Flash document.

Soundbooth on Adobe Labs this week. Download and use, give feedback.

Back in Flash next. Brought in assets. Just some of the things working on to make your life easier. If you have suggestions, go and talk to Mike or Steve.

Kevin Lynch

How Developers can work with a Designer in a productive way. Take a design into FlexBuilder and integrate CF.

Sho Kuwamoto – RIA workflow

Design comp in Illustrator > FlexBuilder > CF.

Overview of tools available – Flash Player 9 (Free), Flex framework 2 (Free), FlexBuilder 2 and Flex Data Services 2.

Flex skin template open in Illustrator. All defined as symbols, draw what you want it to look like, save it out.

Designer has created a comp in Illustrator, intended to skin UI elements in the interface.

Attaching SWF to the user interface in FlexBuilder. CSS styles defined for symbols, applied to symbol. The style applied to buttons in FlexBuilder, and it brings in the artwork from Illustrator automagically. Then FlexBuilder can do the layout logic for you. Previewed in browser.

Now add the application logic. Sho is now going to write some code (you can use your imaginations for this part, fingers too tired to try and recreate this bit.) The main bit is he made the app (a music player) work within minutes.

Pointing out he is working on a Mac. Public beta soon. If you find a Flex team member here at the conference, they can give you a copy of the public beta.

Ben Forta – ColdFusion

(He built the back end for the music player Sho just showed). Backend for the music player built in ColdFusion. Here to discuss ColdFusion today and ColdFusion future.

* CF 7.02 about Flex integration, released a few months ago.
* CF is far better integrated with the Adobe product family as opposed to something on its own.

Ben works in FlexBuilder, with CF extensions installed, and does stuff.

ColdFusion Scorpio – one of the most feature rich updates of ColdFusion EVER. 3 sessions here at MAX about Scorpio functionality, features, integration, etc. More in a future keynote this week.

Demoing image manipulation/processing features in ColdFusion. Features built in for granular control over images. Adding several new capabilities around image processing into Scorpio.

Go find the bumblebee shirts, those are the CF guys. Will be happy to talk to ya.

Ben Forta — Electronic Document Workflow

PDF > LiveCycle

Boundary between PDF and SWF.
Until he drank the PDF kool aid upon joining Adobe, he didn’t realize that PDFs could be intelligent, connect dynamically to a backend, and so on.

Showing a finished, sophisticated form. Attaches to a backend, form fields interactive, can define properties, what a field is bound to, and so on. When done, deploy to server.

Can also give forms a rich, interactive Flash experience.
Seamless integration between a Flex app.
2 versions of a form, a PDF version and a Flex version. Running in independent environments, but seamlessly integrated.

How to create? Do not want to do all the work twice. Didn’t need to. Form built once in LiveCycle Designer. Flex app building in Designer, so it knows what all the forms are, and so on. CSS styling there. What is the Flex representation of the same form. When done, save, and the tool generates the PDF file, MXML, and etc.

When Scorpio ships, it will also be able to work with the PDF forms.

Sessions on all of these (Scorpio, Designer, etc) at MAX. Check them out.

Kevin Lynch

Show how bring these HTML, Flash, PDF together on the client side. Code named Apollo. Enabling you to create RIAs and run them outside browser on desktop. Lets you avoid the limitations of the browser. Much better for RIAs to work offline, work with system, and so on.

Ed Rowe – Apollo

Leverage existing web development skills to create desktop RIAs. Showing the music player app built earlier in Illustrator/FlexBuilder/CF.

Install experience comes up, and it’s installed as desktop app in seconds. Launched by double-clicking. It looks a little different (different UI). Drag by title bar, minimize, reveal, etc. Philosophy: user should not have to learn new paradigm of an application-it works as expected. Install, uninstall, all OS idioms integrated whenever possible.

Shows because read/write files from local disk, it can pull in songs from local disk. All metadata displayed in the player. Showing album art, which is pulled from web service. So local playback, and remote info displayed too. Realtime visualizer too. Shows off power of new Flash Player VM.

Cross platform-so now Apollo is shown on the Mac. The music player is installed on the Mac. Looks exactly the same, and works the same way. All the same code used to create it too. Do not need to do special work to make it work on the Mac OS.

Logic can be created in Flash/AS or HTML/JavaScript. Can combine seamlessly (rendering and scripting standpoint). Break down the barriers between these different types.

Google Maps shown. It is displaying in a desktop RIA – live. So it’s a complex Ajax app running live within Apollo.

A contact drawer and contact panel are created in Flash running within Apollo. So the Flash is working with the Ajax app, all within Apollo. So they’re all cooperating. The contact info from the Flash part of the app is dragged onto the map, and it then brings up the map for the specified address. In other words, the HTML and Flash stuff was working nicely together.

Apollo capabilities
* Local file access
* Online offline detection and events
* Drag and drop
* Clipboard access
* Background processing
* Multiple windows support
* Custom window chrome
* And more…

Workflow (you can use):
* FlexBuilder
* Flash
* DW
* LiveCyle Designer
* InDesign
* Photoshop
* Command line
* More.

Deployment package: SWF, PDF, HTML, PNG, JPG etc. Provide it to user by putting it on a website or sending an email. User uses this to install the application using this deployment package. The assets are copied to the local machine that executes and allows user to run the app.


Demo-ing apps built by community in Apollo on Mac.

* Finance application: Flex, PDF, Flash running in Apollo.
* IM app for MySpace, used to chat with your friends on MySpace.
* Ebay application-live application connected to Ebay network. Can use webcam to take a photo. Apollo swag going up for sale on Ebay! Donating the $$ to a local charity. Go to Ebay auction.

Demo-ing apps built by community in Apollo on Windows:

* Word processor built in Flex-called Nimbus. Being layed out using ActionScript in real time. Tables, artwork, formatting, comments (!) etc. Stored on the network, using XML to store. Comment annotations saved on server so several people can work together. Can turn off comments too. Will work cross platform too.
* Internet TV application. Branding of video player changed depending on video/station selection. Can be streamed, or downloaded to computer for offline viewing. Can add feeds (any RSS feed). Can watch full screen!

Full screen now supported in the beta release of Player 9. — can sign up to receive the labs release as soon as it’s released.

There is a $100,000,000 investment fund for Apollo development. Adobe wants to help you create applications. Fund to invest in these technologies. Can get info at the Adobe booth – sign up to get information.

Tomorrow’s keynote sneak: Focus on mobile. Largest device running Flash player today. Car driven out. Jag 2007 car. Running Flash in console. Control climate control, audio, navigation, phone — integrated with the hardware in the car.


New tutorials, gallery, and articles in Adobe Design Center

We recently (well, a couple days ago – sorry for the late blog!) added new content to Adobe Design Center. And here it is…

New Tutorials:

Find just what you need with advanced search options in Acrobat 7.0 by Garrick Chow

Speed up searching by creating an index by Garrick Chow

Discover the best Distiller settings for desired text and image quality by Garrick Chow

Find Words and phrases in PDF documents by Garrick Chow

Search PDF comments effectively by Brie Gyncild and Andrew Faulkner

Customize search preferences for your workflow by Brie Gyncild and Andrew Faulkner

After Effects 7.0 Classroom in a Book excerpts.

Getting to know the Workflow (After Effects CIB)

Creating a Basic Animation Using Effects and Presets (After Effects CIB)

Rendering and Outputting (After Effects CIB)

Plot the perfect course: Media specifications for e-learning courses by Rafiq R. Elmansy

Enhance an object’s appearance with Live Effects by Mordy Golding

Work with .rtf and .txt files in Adobe InCopy CS2 by Adam Pratt and Mike Richman

New Dialog Box :

Tips for rookie video producers by Scott Fegette

New Gallery:

Chris Georgenes ( Chris’ Gallery

Site of the Week: Nike Air website

Another nice Nike site to check out for nice/seamless video integration –

The effect on the “shoes” section of the site is quite nice.

What do you want in the Studio, Production Suite and/or Creative Suite box? Take a survey…

We’d like your input on the resources we offer to help you learn Adobe products. To learn about how you like to learn – we created a survey. It only takes a few minutes, and it will influence what we offer in the suite boxes.

Go to the CS product page, and click “What’s in the Box?”
(Or this should work as a direct link:

From the survey:

Help us create better resources for your learning needs. Please take a quick survey on the materials you’d like to see in the Adobe Creative Suite, Adobe Production Studio and Macromedia Studio boxes.

Adobe Design Center: New articles and tutorials!

We recently added new content to Adobe Design Center ( ).

New Gallery (

Jozias Dawson: Gallery | Otradesign Website

New Dialog Box ( ):

Adobe on by Luanne Seymour and Jen deHaan

New Tutorials ( ):


Adobe Audition 2.0 Classroom in a Book – Includes:

Lesson 1: A quick tour of Adobe Audition
Lesson 2: Adobe Audition basics
Lesson 13: Integrating Adobe Audition and Adobe Premiere Pro


Prepare your web server for file handling using a remote folder in Dreamweaver 8 by Lucinda Dykes

Flash and After Effects

Team After Effects text animation with Flash By Tom Green and Jordan Chilcott


Get to know the completely redesigned Layout Grid in GoLive CS2 By Lynn Grillo and Adam Pratt


Map artwork to 3D surfaces with Illustrator CS2 by Mordy Golding


Use image warp presets in Photoshop CS2 By Steve Caplin

Premiere and Encore

Export a clip from Adobe Premiere Pro for use with Adobe Encore DVD by Jeff Schell

Integrating Adobe Audition and Adobe Premiere Pro

ActionScript 3.0 resources for Flash 9 AS3 preview.

Just want to draw a bit of attention to the new documentation for the Flash 9 preview. It’s all in LiveDocs, so you can leave your comments for the writers involved – this will help improve the final documentation, so I encourage you to let them know what you think. Do you want samples of something? More info on how to migrate? Coverage of a particular API? Let them know!

Overview of ActionScript 3.0 Language Reference
Flash Programming ActionScript 3.0

On the developer center, you should check out:

Exploring the Flash Professional 9 ActionScript 3.0 Preview (an article Peter deHaan and I wrote on how to get started with AS3 in the Flash Preview).

ActionScript 3.0 Overview

New on Adobe Labs: JamJar

JamJar was release last night on Adobe Labs. What is it? JamJar is a demo that was created using Flex 2 that lets a number of people things like share files, information, talk, plan, and so forth.

Click here for more information, and to launch the app. Click here to discuss.

Adobe Design Center: New tutorials, articles, and gallery

Brand new articles, tutorials, and gallery piece on the Adobe Design Center.

New Dialog box:

Create the illusion of fire and smoke: CC Particle Systems II and After Effects 7.0
by Bob Donlon

New Gallery:

Futurefarmers in the gallery

Futurefarmers website/

New tutorials:

Save a PDF file as a Word document, HTML file, or image by Donna Baker

Make it right with the editing tools in Acrobat by Jennifer Alspach

Make motion more realistic with Motion Blur by Jeff Foster (video tutorial)

Create a complex mask in Flash 8 by Tom Green and Jordan Chilcott

Adobe Premiere Pro 2.0 Classroom in a Book (3 lessons – Lesson 1: Touring Adobe Premiere Pro 2.0, Lesson 2: Taking a quick run-through of Adobe Premiere Pro 2.0, Lesson 3: Shooting and capturing great video assets)

Come visit us on the new Adobe Design Center blog!
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