Julieanne Kost – Adobe Systems, WT10
345 Park Avenue, San Jose, CA 95110
Since joining Adobe in 1992, Julieanne Kost has learned her craft through hands-on experience and now serves as the Principal Digital Imaging Evangelist for Lightroom and Photoshop. Her primary role is customer education encompassing photography, design, and photo illustration.
Julieanne is the publisher of the Daily Photoshop and Lightroom Tip (blogs.adobe.com/jkost), host of “The Complete Picture” a bimonthly instructional training program featuring Lightroom and Photoshop on AdobeTV, and the creator of the “Lightroom 5 Getting Started” and “What’s New in Lightroom” series for Adobe. She is the author of “Window Seat – The Art of Digital Photography and Creative Thinking”, creator of the Photoshop CC Essential Training and the Art of Compositing with Lynda.com as well as the “Revitalize your Workflow with Lightroom 5” training on CreativeLive. Julieanne is a frequent contributor to several print and online publications, a speaker at numerous conferences and industry events, and a guest lecturer at distinguished photography workshops and fine art schools around the world.
By combining her passion for photography, a mastery of digital imaging techniques and a degree in psychology, Julieanne’s photographic and fine art work creates familiar, yet surreal and mysterious worlds where things are not quite as they should be. She has had several exhibits of her work as well as published numerous articles on Photoshop and Lightroom in books, magazines and online. She holds and AA in Fine Art Photography and a BS in Psychology.
In my work, I combine a passion for photography, a mastery of digital imaging techniques and knowledge gained from a degree in psychology, in order to construct a world similar enough to appear familiar, yet obviously an interpretation of the physical reality that surrounds us.
Although the images are highly personal representations of my dreams and personal reality, they are abstract enough to allow individual interpretation (based on each individual’s history and life experiences). I hope to engage the viewer with the image to allow them to leave the reality that they hold true and explore, even if only for an instant, and venture into the visual placeholder of my thoughts and dreams.
Over the past 20 years I have created libraries of individual elements ranging from photographs of textures and landscapes, to scans of found objects, to encaustic paintings and charcoal drawings. Although these ingredients are not an end in and of themselves, they are waiting to take their position as a component of a larger message. The common thread is that each individual element must evoke an emotional response. What that response might be (positive or negative, comforting or confrontational) is not important at the creation stage, because how the image will be used at that point is not clear. I draw from these libraries to build images and communicate my message.
Because the components are created at different times in different locations, I find that my work falls somewhere between the more traditional photographic practice of capturing a single decisive moment and the time compression techniques used to tell a story in cinematography. In my images, I create imaginary scenes layering elements together that are unconstrained by linear time and physical location. By choosing elements that work together to form a cohesive message, I am able to create a composite image more powerful than it’s individual parts.
The interactive process of selecting and assembling images is one of the most challenging and thought provoking parts of my creative exploration. Although overall, the images may appear serene and calm, the act of creation is anything but passive. I begin with a concept in mind, yet I may not know exactly how the pieces will fit together at the end. As the image takes on its own life, I often allow myself to explore additional directions, sometimes finding that the final image only faintly resembles the one first imagined.
From a technical standpoint, I feel that a computer is not merely a shortcut for what is possible with a camera, but instead it allows me to discover what is possible in no other medium. However, with the digital realm being so forgiving and offering so many options for exploration, that discipline becomes part of the challenge. The paint is never dry, the exposure is never fixed, and the print is never final -all components can be done differently at any point. Here the art form is knowing when to stop and realizing when you’ve said what you set out to say.