Jason Levine – Healing People Daily with the Power of Digital Video & Audio

My friends, this is going to be a rather *short* blog post, as I simply wanted to give a brief wrap-up on MAX Barcelona, and get yet another opportunity to thank all the brilliant attendees who 'came down to Barca' to expand their minds, broaden their horizons, and chill with the 'top of the pops' of Adobe users worldwide ;)

In any event, the scene was simply HOT. The latter two days of the convention were equally packed, and interest and enthusiasm remained high and inspired. Tuesday evening was the traditional "Max Party", held at the Venue, in a very cool, wooden-treated banquet room, with drinks flowing, fab music, and LOTS of people. It was really great to connect with users 'after hours', and everyone (including yours truly) had a really Fab time (and a special thanks to Michael B. for one of THE BEST and FUNNIEST stories I've ever heard!! Babel-fish, anyone? "Sorry!" lolol) And honestly, the band KICKED BUTT! They were really great, showcasing everything from Lounge Lizard jazz, to 'live' house & dance music, to groovy covers (they did a version of Eurythmics 'sweet dreams' that was note perfect!) To say the least, *I* was impressed ;)

Oh, and it was also another great opportunity to really feel the 'love and praise' from 'around the world'. ;) I can't tell you how many nice comments we (the evangelists, among our other fellow presenters) received, just by walking the floor. People literally stopping to tell us how much they enjoyed a particular session, or simply the fact that we took the time to 'listen' to their questions and provide an answer. This, my friends, is what MAX is really all about. We came, we connected, we shared, we guzzled (he he he), and we left feeling like something real and valuable had been accomplished. Have we changed the world? Well, quite possibly...YES. Healed people daily with the power of CS3? Without a doubt! ;) Revolutionized the way the world engages with ideas and information? Yes. Ja. Oui. Si, and a big "affirmative" in every other langugage! ;)

So, to all the users, attendees, staff and everyone involved with MAX Europe, a sincere thanks from the bottom of my heart. . I simply can't wait until next time around.
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And now onto some random, travel-related musings from the road...

You know, when you travel as much as we do, noticing 'the uncommon' is almost like a game. After all, another hotel, another flight, another airline lounge---these things tend to be generally 'unremarkable' (with a few exceptions)...but every now and again, a little something slips through and really catches your eye.

Case in point: airline sandwich and dessert marketing text. WHA? I know, your first thought: Jason, you *really* need to get out more! But honestly, this was just so good (and frankly, something I *had* seen before) but now just seemed like the time to 'tell the tale'. ;)

Courtesy of a popular intra-euro/UK airline, it was while I was in-between events that I stumbled upon these fab artifacts of marketing wonder. Now, when you fly commercial, particularly in the US, your 'eating choices' on-board are often limited. *If* you even get food at all (or, the option to buy food, for that matter) they don't really "sell" you on the goods, you know? Snack Pack, Chicken Sandwich, Caesar Salad...it's all very, well, BLAH...and the taste, quite frankly, is often the same. But NOT here...

A few days ago, I was given a choice of a few things on-board. And when I received my choices, I knew that it was worth blogging. On the sandwich front, I was given the choice of two...I chose the latter for it's 'many descriptive' ingredients. But it was the dessert (that came *with* the choice of sandwich) that really blew me away.

If you were to ask me, "What's that you're eating?", I probably would have said, "Well, it's kinda like a golden, syrupy, drizzled-honey, loaf slice thingy..." My friends, SOMEONE was listening! ;)

Exhibit A. Food Marketing. It's not *just* the words you use, but how many...;)

Quite simply, the best and most honestly-verbatim description of food that I've EVER seen. Kudos to the providers, and to those airlines involved. Oh...and it was darn tasty too! ;)

And on that happy note, my friends...I'm off once again. I've got loads of stuff coming up (including the College Broadcasters convention (CBI) in D.C. next week), and following that, the 'Creative Freedom Tour' in Finland, multiple shows in New York, a Belgian A/V Trade show, and lots more! So stay tuned, and until then...

Blog On.