Jason Levine – Healing People Daily with the Power of Digital Video & Audio

Hello, my friends! Well, I actually began this blog yesterday *during* the seminar (right from the show floor, in between *my* speaking parts!) but Greg, Rufus and I were constantly 'vamping' (with random jokes, etc.) and quite simply, we were just having a great time showing 'new' pieces from each of our demos that I just didn't get to finish!

So, in short, the tour has been an incredible success so far. Over 360 attendees in Munich, and approx. 250+ in Frankfurt! And let's not forget...this is a 6 HOUR SEMINAR! We're keeping people entertained, enlightened and engaged for 6 hours? Yes indeed. Thanks to EVERYONE who attended; you are all rock-stars!

As for the content, well, I focused largely on application integration, beginning with OnLocation CS3 (on Vista, using the MacBookPro, of course). This app proved to be one of the big highlights of the event, with MANY questions following the first break (all related to when it will be on the MAC!). And, showing live cutting in Premiere Pro *whilst* capturing into OnLocation really blew people's minds! Granted, thanks to the Intel processors in the MacBooks (and thanks Intel, for being one of our sponsors!) it really is possible to successfully capture, do a rough cut (while still capturing) play, review, scrub, and continue to the process over and over. It was awe-inspiring for many, and it performed like a charm.

Following OL, I bounced over to Leopard and began the theme of the Master's Tour by segueing from Photoshop CS3 into literally every other Production Premium Application. This started off with creating lower-thirds on Videos in PSCS3; animating text and objects, with Layer Styles...and then showing how to take it a step further by bringing the newly layered PSD (with Video layer) into After Effects CS3. Once again, leveraging people's Photoshop knowledge to do great things in AE, even if they're not AE users. This too garnered great reactions, and people were talking to me afterwards about d/l'ing the AE demo and wanting to get started! This also included using some of the animation/background presets, along with Shape Layers and integration with Bridge. Good stuff, and it keeps them wanting more!

From there, I would later segue into Premiere Pro, showcasing some more integration with After Effects via Dynamic Link (doing Green Screen work with Keylight, adding backgrounds, re-purposing the lower-third that we created earlier, also via Dynamic Link) and all the while, driving home the idea that we're using ALL of these applications together, using the same assets, in this really smooth, integrated fashion. People get it, and it never disappoints in terms of the reactions (smiles, cheers, screams of joy!)

So, there is indeed much more that occurred, but I'll have to end this post now, as we're do for a couple of press interviews before this next show kicks off in about 2 hours, here in Köln (oh yes, on the Cinema floor once again, pre-show time!).

In the meantime, here's a little vid, from the train, taken last night, after the show... Oh, and NICE still frame! YouTube, please allow us to change the poster frame for uploaded! Argh...I just look bad mid-video!! lol (damn narcissist that I am!)

Until next time, thanks again to everyone in Munich and Frankfurt. Can't wait to see you all again! And, if anyone took any video of the event (I saw a few of you!) let me know, and perhaps I can post some of your clips (appropriated credited, of course!) .

Oh...*and*, the three of us conducted a interview yesterday for CREATE OR DIE. They filmed it. It rocked. As soon as I have a link, I'll post it. It was truly a riot! ;)

Jase & Greg, going to Köln

Jase with Rufus peaking out in the background

Auf Wiedersehen, meine Freunde!

Blog On.