CeBIT Comes to a Close: Core i7 & 64bit OS Rules!
Hello again, my friends! I'm writing this, having just returned from the final day at CeBIT in Hannover. Not surprisingly, though the show ended at 4pm today, the Intel Pavilion (where we presented) was still packed with people. Crazy stuff, indeed...and it's Sunday! The inquiries continued to be quite consistent: what are the benefits of the 64-bit OS (Vista), and can I see some renders and other operations with the Intel Core i7 chip? We put these machines to the test, and customers were equally impressed and wowed by the result.
(all photos by Miriam Merkel)
Jase & Ruf go head-to-head with performance tests, last day @ CeBIT
As you may have read, there are several articles floating about, detailing the benefits. I mentioned a few things in my previous post...but since I've launched, re-launched, and presented on these machines countless times over the last few days, I thought I'd share a few experience tests that I did. Before that, however, here's a little group snapshot of 'the gang'...
From Left: Rufus, Jase, Jonny Klasson (Intel), Sven Doelle, Sven Brencher
First and foremost: launching of applications. Now, these systems were equipped with an SSD drive (80GB) which housed the OS and applications. The speed gains for 'launching' can certainly be attributed to the solid state drive, but it's really QUITE astounding. In short, Premiere Pro launched in no more than 4.5 seconds. 4.5 seconds!! I mean, it's unreal. I did this on all systems (each had the same configuration) and each system reported the same. After Effects was no different; no more than approximately 5 seconds. Time-saving? I mean...COME ON! It was almost 'silly' how quick the apps launched.
Jase & Ruf share a laugh, as Ruf created some freaky 3D heads in PSCS4
Second: Rendering RED & Panasonic P2 Footage from Media Encoder and/or Render Queue: Let's start with P2. I took the Double-Identity trailer that we've been showing and exported that through the Media Encoder as H.264 MP4. Keeping the native frame size (960x720), I was able export a 56 sec timeline in approximately 23 seconds. Yeah. That's what *I* said!
As for RED, I created a 1 minute timeline. I was working in 2K, dynamically linked into AE and rendered a 2K H.264 Quicktime out of the Render Queue. There were several clips that had Fast Color Corrector, along with a few dissolves. The one-minute clip at 2K res took approximately 3 minutes to render. OMG! I mean...Holy Cow. The one-two punch combo of Intel Core i7 + Windows Vista 64 was simply astounding. Truly. Production Premium CS4 never looked so good. And using multiple dynamic links was just not an issue. And the real-time aspects? Yeah..crazy. And, with Apple's recent announcement of the new Mac Pros sporting next-generation Intel architecture inside, it's looking good on both OS fronts. Very good, indeed. ;)
Sven Doelle delivers the message of CS4 & Intel Core i7, while Sven B. presents
A serious Sven Brencher, during some benchmarking tests
The last stage show @ CeBIT 2009...and still packed
So my friends, I'll be posting more pics from the Toca Me conference within the next few days. It's hard to imagine that I'm going home tomorrow, only to head back out to New York on Saturday; but it won't be long until the entire team is back together again for a brief moment in San Francisco. For what, you ask? AdobeTV taping (new series, new stuff). Stay tuned.
Until next time,
Blog on.
Comments
Nice photos!
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Thanks, Floris. Yeah, Miriam did an amazing job. You should check out her link (at the top of the page). Very inspiring work. ;) --JL
Posted by: Floris | March 8, 2009 4:27 PM
Great pics! Where do I pick up my official Adobe Evangelist black scarf? ;)
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LOL! It was fricken' freezing at the convention center yesterday! In fact, I didn't take off that scarf all day! And yeah, the pics rock. Good luck in Moscow, Karl! ---JL
Posted by: Karl Soule | March 8, 2009 8:33 PM
Hi Jason,
I saw your presentations on Friday and really enjoyed them, and Rufus demos too. I was especially interested in the high definition portion of the demo. The Red camera footage was incredible. I only wish my system could playback realtime. Maybe I need to buy Core i7? :)
Those photos capture the essence of your booth very well. Very nice photography.
Say hello to Rufus. I hope to see you both at CeBIT next year.
Juergen
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Thanks for the comments, Juergen. Friday in particular was a great day, and I hope we'll be able to return next year. Truly, even yesterday was packed with people and lots of great questions; and yes, the RED workflow definitely seemed to be a highlight. Take care, and all the best. --JL
Posted by: Juergen | March 9, 2009 3:09 AM
Hi Jason,
I finally seen you in person, now I can die happy :)
Great show, loved it, I was really interested in RED footage, and also rendering times.
btw. is there ANY way to obtain Adobe shirts and jackets like you wear?
Looking forward seeing you next year :)
Alex
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Hi Alex. Haha, well, thank you for all the nice comments. RED was definitely a hit of the show, and it *really* does look awesome (and work incredibly well) on those i7 configs that we used. As for the Adobe shirts, unfortunately, we don't offer them for sale...but on some occasions, we have giveaways (at seminars, etc) and sometimes Adobe shirts are part of it. I'll keep you in mind for next time. ;) All the best. --JL
Posted by: Alex | March 9, 2009 8:37 AM
Hey Jason, was a great experience to see u and Rufus @ Cebit in action. It was a blast working with u Adobe guys.
Björn
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Hey Björn! Well, the feeling's mutual. It was truly a great experience, and we thank you and everyone else at Intel for making us feel so welcome and appreciated. Spreading the word of i7+CS4, and spreading the love ;) All the best ---JL
Posted by: Björn | March 10, 2009 3:29 AM
For Alex: http://www.adobebrandedmerchandise.com/
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Well, thanks Jeroen! And there you are Alex, some Adobe-branded material! Granted, they don't offer our 'tradeshow' clothes (as those are custom made for employees) but there's plenty of other cool stuff that's pretty sweet. Best,---JL
Posted by: Jeroen den Dunnen | March 14, 2009 2:05 PM
They don't seem to have any keycoards there either =D It's pretty cool that there is such a site by the way! Now I can actually get an Adobe towel, if I wanted to (never leave home without your towel!).
Oh, it seems I've already commented on this post before... Anyway.
I didn't know that SSD disks gave such performance boosts, that's pretty impressive! They're still quite expensive though, but I imagine they'll be dropping in price very quickly.
Man, I miss the days where a floppy drive was was all we needed to get documents to each other. I can now transfer well over a floppy drive per second to anywhere else in the world with no problems... Okay, so maybe I don't really miss those days.
Woops, nostalgic moment over.
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LOL. Yeah, I hear ya, Floris! The good ole' days ;) As far as the SSD's go...definitely still a bit pricey, but indeed they'll likely go down soon. But honestly...the performance is just outstanding. If I hadn't seen it for myself, I probably would not have believed the exponential jump in application load times; literally seconds. Be well. ---JL
Posted by: Floris | March 17, 2009 4:21 PM