Jason Levine – Healing People Daily with the Power of Digital Video & Audio

Hello, my friends! Well, it's been an extremely packed 2 weeks, with LLB ending last Friday in Stockholm, and then a quick hop over to the Netherlands to begin a series of VAR/Freelancer training sessions, as well as the 'big' show, MultiMania '09 in Kortrijk, Belgium. Check out me and Max on the cover of MONITOR Magazine

During the brief stay in Amsterdam, I spent some time with several of our top freelancers, VARs, and additional production/design studio cats, going over the new workflows in Premiere Pro 4.1 (soon to be released) as well as emphasizing tips & tricks around our 'Everyday Timesavers' messaging. These sessions proved to be really informative for both me and the attendees, and there were many discussions about workflow/integration with Premiere Pro/FCP and AVID (our AAF support/exchange for Avid is also part of 4.1). This truly energized everybody, and it was a great opportunity to re-engage with our peers.

Following the training, I met with AKN, one of the public broadcasting channels in Holland (located in Hilversum). Here, my colleague, Klaasjan Tucker and I talked them through CS4 workflow, AVID integration, and highlighted some of our lesser known (and seldom shown) features that truly augment and improve their broadcast workflow. Once again, great feedback was received, and we're due to meet with them again soon.

But it was a short stay in Amsterdam, and then we were off to Kortrijk to present at MultiMania. This would be my third time appearing on the MM stage, and it was once again a great pleasure to be there (and a phenomenal success, with nearly 1200 attendees). Joined by fellow my evangelist, Paul Burnett, we lead a series of sessions (including the closing session/keynote) around HD Video to the Web, CS4 Web Workflow and more. As always, a big thanks to the organizers and in particular, Koen De Weggheleire, for welcoming us back and putting on a grand show.

The only picture I took this week; from LeROY @ Grand Place, Brussels

Following MM, it was off to Brussels to conduct another series of Freelancer/VAR training sessions at the Belgian office. Much like Amsterdam, we had a great crowd of attendees, and the questions were all very high-level, and really provided everyone with lots of information. I also managed to exchange some of the new assets (RED footage, among them) with our Belgian/Dutch colleagues, so they now have some new goodies to show off!

In any event, I'm back to the US tomorrow, and then I've got a little time in the desert to re-group, and develop some new road content and additional stuff for AdobeTV. The calendar continues to evolve, so stay tuned for 'where' I'll be next.

Until next time,

Blog on.

Posted by Jason Levine at 1:15 PM | Permalink | Comments (0)

Hej hej, mina vänner! Well friends, I do apologize for the long delay in postings; with so many recent changes in schedule, it's been quite a whirlwind of events getting things ready, organized, and delivered in a timely fashion.

In any case, I'm in the midst of my final few days at LLB in Stockholm, along with my Adobe Nordic colleague, Max Hagelstam and our partners MediaTeknik. The show has been great, and as is often the case, our booth has been packed with continuous standing-room gatherings during my theatre sessions.

Photos by Mattias Jonsson

Max and me, and the MediaTeknik gang

The theatre sessions, held in the Speaker's Corner Theatre have been based around Time-Saving Techniques in CS4, as well as showcasing the 'new' RED Camera Workflow with our new, soon-to-be-released RED plugin (shown at NAB). This, along with sessions on RED & HD content to Blu-Ray/Flash Output has garnered many great questions, many great responses, and a great deal of buzz around RED, 'RED Raw' and Production Premium. Naturally, as part of the 'Time Saver' session, I also showcased the Final Cut-->CS4 workflow and once again, the crowd really responded positively.

An artistic shot of the Speaker's Corner light board

Towards the end of the show today, I decided to take a stroll by a nearby booth, where they happened to be showing off some very cool amplification technology, specifically, a new piece of kit by TC Electronic. I don't have the full details, except to say that it's a Class-D Bass Head, it has built-in multiband compression, really sweet EQ, tube sat emulation, and some really wicked punch. They had a few basses lying around, and seeing as the show was moments from closing, I thought I'd take one of their 70s-looking axes for a stroll. Make it funky...

Groovin' after hours, with an RH450 from TC Electronic

So, following LLB, I'll be heading out to the Netherlands to conduct a few days of Freelancer and VAR training in CS4 workflow. Immediately following that, I'm off to Kortrijk in Belgium to revisit the stage at MultiMania. Initially, I wasn't going to be attending this show; but again, schedule changes allowed this to happen! And even cooler: I'll be presenting with my dear friend and fellow evangelist road warrior, Paul Burnett.

Me and Max, post-interview, and ready for show time

In any case, it's been a real pleasure to return to Sweden, and I've truly enjoyed presenting at LLB. I've got another week or so on the road, and then I'll be returning home for a bit, before heading back to SanFran to finish off another series of AdobeTV episodes...can you guess what they'll be about? ;)

Until next time,

Blog on.

Posted by Jason Levine at 2:40 PM | Permalink | Comments (4)