LLB Stockholm Loves RED & CS4 Time Saving
Hej hej, mina vänner! Well friends, I do apologize for the long delay in postings; with so many recent changes in schedule, it's been quite a whirlwind of events getting things ready, organized, and delivered in a timely fashion.
In any case, I'm in the midst of my final few days at LLB in Stockholm, along with my Adobe Nordic colleague, Max Hagelstam and our partners MediaTeknik. The show has been great, and as is often the case, our booth has been packed with continuous standing-room gatherings during my theatre sessions.
Photos by Mattias Jonsson
Max and me, and the MediaTeknik gang
The theatre sessions, held in the Speaker's Corner Theatre have been based around Time-Saving Techniques in CS4, as well as showcasing the 'new' RED Camera Workflow with our new, soon-to-be-released RED plugin (shown at NAB). This, along with sessions on RED & HD content to Blu-Ray/Flash Output has garnered many great questions, many great responses, and a great deal of buzz around RED, 'RED Raw' and Production Premium. Naturally, as part of the 'Time Saver' session, I also showcased the Final Cut-->CS4 workflow and once again, the crowd really responded positively.
An artistic shot of the Speaker's Corner light board
Towards the end of the show today, I decided to take a stroll by a nearby booth, where they happened to be showing off some very cool amplification technology, specifically, a new piece of kit by TC Electronic. I don't have the full details, except to say that it's a Class-D Bass Head, it has built-in multiband compression, really sweet EQ, tube sat emulation, and some really wicked punch. They had a few basses lying around, and seeing as the show was moments from closing, I thought I'd take one of their 70s-looking axes for a stroll. Make it funky...
Groovin' after hours, with an RH450 from TC Electronic
So, following LLB, I'll be heading out to the Netherlands to conduct a few days of Freelancer and VAR training in CS4 workflow. Immediately following that, I'm off to Kortrijk in Belgium to revisit the stage at MultiMania. Initially, I wasn't going to be attending this show; but again, schedule changes allowed this to happen! And even cooler: I'll be presenting with my dear friend and fellow evangelist road warrior, Paul Burnett.
Me and Max, post-interview, and ready for show time
In any case, it's been a real pleasure to return to Sweden, and I've truly enjoyed presenting at LLB. I've got another week or so on the road, and then I'll be returning home for a bit, before heading back to SanFran to finish off another series of AdobeTV episodes...can you guess what they'll be about? ;)
Until next time,
Blog on.
Comments
Hi Jason.
It was very nice meeting you at LLB. I was completely amazed at your RED presentation, and I do hope that we'll be acquiring CS4 very soon. After seeing the performance on that big machine (Nehaylem?) I want one!
I hope you return to Stockholm again soon.
Regards,
Jöran
---
Hi Jöran! Indeed, the Intel Nehalem systems are simply out-of-this-world. I mean, it's an entirely 'new level' of production machine, and a real pleasure to work on; blazing speed, blazing real-time. Glad you enjoyed the presos, and hope to see you in Sthlm again. All the best. --JL
Posted by: Jöran | May 20, 2009 11:00 AM
Hi, Jason!
Not directly related, but still in the Time-Saving realms: Would the best multimedia editing strategy be to edit as much as possible material i HD and them export to other lowres medias?
Working with a mix of web/DV/HD material often leads to situations where material is eventually used on media it wasn't designed for.
Just wondering what your thoughts are on the issue.
Rock on - stay clear of the desert critters!
Cheers
Geir Waaler
@geirwaaler
Posted by: Geir Waaler | June 12, 2009 3:26 AM
Nice PIC
Posted by: Vijay | July 13, 2009 7:05 AM
Hey Geir. So, this is a question that there's simply no 'absolute' answer to. But your point about material ends up on media that it was never designed for is indeed the common scenario. However, if you've got an HD source, it absolutely makes sense to do the editing/cutting in that format (preserving the highest fidelity) and then using AME (media encoder) to export out to various formats/frame sizes, etc. This way, you can always go back to your hi-res master and makes changes if need be. The trouble with down-converting and *then* editing is simply that with each subsequent re-encode, you're degrading the quality that much more. And in the case of the Chip Hanna vid that I recently worked on (where we found ourselves with 1440x1080 mixed with 640x480) we found a common ground format/frame size, and actually transcoded *everything* to a middle ground (scaling the HD stuff down, and the non-HD stuff up) and this proved to work out best. Be well, my friend.--Jase
Posted by: Jason Levine
|
July 20, 2009 11:24 AM