I will be presenting a session on Variable Data Design at Adobe MAX this year. While I’ve presented at MAX previously, recently it’s been all DPS or AEM-related discussions. This talk digs deep to my roots in Data Driven Marketing and Variable Data Publishing. From the abstract:
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Learn how to take personalized communications beyond email. Before email, there was data merge, which enables you to create personalized print materials using the design tools you already know and love. Whether for mailing campaigns, photo books, directories, business cards, or even t-shirts, you can use data merge to personalize your projects.
In this session, you’ll discover how to:
- Unlock the potential of personalization in InDesign
- Use Illustrator and Photoshop to generate personalized assets to use with InDesign
- Manage personalization on a large scale with popular third-party variable data printing (VDP) solutions