I will be tag-teaming a session at Adobe MAX with my good friend David Schmidt. He and I will talk about how to integrate Adobe DPS applications with CRM systems such as salesforce.com. If you’ve been wondering how to take your sales enablement app to the next level, then this is definitely a session you won’t want to miss.
Learn how combining Digital Publishing Suite with CRM systems like Salesforce.com can enable breakthrough business results for your organization. See how Adobe equips its own sales team with a DPS-based sales enablement tool that allows rich presentations from tablets, access to centralized sales collateral, and powerful collection and analysis of sales metrics.
In this session, we will cover:
- DPS features and APIs that provide flexible integration options with CRM systems
- Leveraging DPS built-in analytics so that marketing and communication teams can optimize content and collateral, and easily push updates out to global sales and field personnel
- Creating powerful management analytics dashboards by combining DPS and CRM data