The complexity of modern marketing puts stress on Enterprise Creatives, and Adobe Creative and Marketing Clouds can help mitigate stress through Connected Assets and Creative Sync, Workflows, Analytics and Automation. This talk explores the causes of the Creatives’ stress and demonstrates how Enterprises can engage with external freelancers while maintaining Enterprise control over the process. We also see how Adobe Experience Manager (AEM) provides insight into the relationships between assets, enhancing brand compliance and simplifying license management for licensed content.
By James Lockman
October 8, 2015